Success Isn’t Handed to You. It’s Built. We’ll Show You How.
Create a marketing resume that proves your skills
Millennial’s Problem
You’ve taken courses, earned certifications, and invested in yourself. But every job posting—even for entry-level roles—demands experience. Employers want proof of your skills, not just a list of qualifications.
The Solution: Get hands-on experience + a strategy that makes your resume stand out.
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Guiding Policy and Actions
- Elucidated professional core
- Steps for implementation
- A LinkedIn summary, cover letters and career fair materials
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Case presentation
- Video pitch
- LinkedIn synopsis
Hear from our students
“While I still have some uncertainties about the future, this exercise of crafting a personal strategy has started to make my goals clearer and more defined. I also now understand what the first step I need to take will be.”
– Loutung
Master of Science in International Management
“As someone who currently works at a human services nonprofit, I am interested in learning more about the business side of how a nonprofit works. Fashion Revolution USA’s challenge around how to increase fundraising for GenZ and Millennials is interesting and
will also give me an opportunity to try out consulting, a potential career I see for myself in the future.”
– Amanda
Director of Project Management
and Implementation
Your resume can talk but can it prove anything?
Your degree got you this far. Now it’s time to separate yourself from the crowd.
Build your proof. Own your story. Land the job.
FAQs
Positioning Strategy (Your Core)
A personal strategy provides a clear direction and purpose of your actions, especially at the stage of “what’s next?” of your professional journey,
Your personal strategy will let you elucidate first for yourself, and then for others. It outlines your professional identity at the new stage of professional life.
People who have completed one stage of their professional journey and are ready for the next one often ask “What’s next?” They feel uncertain about whether and how they can succeed in a new territory.
They don’t need fluff; they need a practical guide and a customized toolbox to move from the “past, completed” to the “desirable next” professional self. They need a strategy for navigating their move and establishing their position, similar to how businesses develop their market entry positioning strategies when they enter a new market.
Examples: (a) college graduates who need to formulate their self-identity as a professional; (b) educated migrants who have accumulated sizable human capital in one city/country but decide to move to a new market; (c) career changers.
There are several deliverables of this program. These are (a) awareness of the type of personal positioning that fits you best in the current stage of your professional life, (b) Personal Strategy plan — a sequence of actions that leads to solving your “what’s next?” challenge, and (c) the message to a potential employer or supporter.
People who invested in their journey toward professional freedom and happiness by taking the “Your Personal Strategy” course have described the outcome as:
- empowering
- provides clarity of next steps
- gives focus, voice, and energy in planning and executing the strategy I chose
- boosts confidence in what exactly I will say in job interviews
- enhances pride with their background and knowledge of how they can use it
The course is comprised of three steps which allow you to customize this product for your personal and professional life:
This video from Dr. Julia Ivy will provide you with a full picture.
The time required to complete one module of our course can be tailored to your schedule and preferences. Each module consists of engaging content, including 3 hours of video lectures and a couple of self-check questions to reinforce your understanding.
Please feel free to CONTACT US. We’re here to support your learning journey and ensure you have the best experience with our course.
Please note that your access to the course content is valid for one month from the date of enrollment. We encourage you to make the most of this time by completing all modules and assignments within this period to ensure a comprehensive learning experience. Once your access expires, you will no longer be able to view or engage with the course material.
Please note that your access to the course content is valid for one month from the date of enrollment. We encourage you to make the most of this time by completing all modules and assignments within this period to ensure a comprehensive learning experience. Once your access expires, you will no longer be able to view or engage with the course material.
Absolutely! The principles and frameworks taught in the course are applicable not only to your professional life but also to other areas such as personal development, relationships, and goal achievement. The skills and mindset cultivated through personal strategy can positively impact various aspects of your life.
There are no prerequisites. Our courses are open to people of all backgrounds and stages of life as long as they face the “what’s next?” question.
All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. There are tasks that require writing; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion.
Career coaching and mentoring offer guidance and support in navigating professional growth, while personal strategy goes beyond by providing a structured framework to develop a tailored strategic roadmap for achieving specific goals, maximizing potential, and unlocking long-term success. It empowers individuals to become strategic thinkers and architects of their own professional journey.
- Newcomers
- Recent graduates or those who have relocated.
- Jobholders Questioning Their Career
- Individuals seeking to discover their unique edge.
- Transitioning Professionals
- Those who have completed a life stage and are seeking the next step.
Becoming a Case Consultant (BCC)
“Becoming a Case Consultant” course provides the fundamentals to becoming a proficient case consultant. Through a blend of engaging real-world case studies and hands-on assignments, you will develop the essential skills needed to excel in this dynamic field. You’ll gain practical knowledge that can be applied immediately in the consulting arena.
The BCC course is a part of the “YOUR EMPLOYABILITY” division of BE-EDGE Ecosystem, where participants are welcomed to join edge-crafters community.
The course follows four E-D-G-E steps, each of which includes an introductory video, and easy-to-follow instructions, self-check questions, examples, and case consulting practicums. The result of the course is your investment in your BE – boutique employability — of clear focus, trustful connection, portfolio of generated value, and exciting message to potential clients and employers.
Get real-world experience solving actual client problems in our fundamental case consulting course.
Case Consultant Community
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- Taking BCC qualifies you to join “A case of the month” community; a community of case consultants – all working on the same case.
- Invitation to a Q&A session with a mentor for the case of the month
Real Client Projects – Real client projects offer students valuable hands-on experience and practical challenges.
Building a Portfolio – We have a line of different consulting cases. You can select several relevant for you – to polish your skills and build a portfolio.
Next step: Making Your Consulting Case (MYCC)
a case consulting session that align with your passions, honing real-world skills through hands-on learning.
After MYCC: BE-EDGE Consult-a-thon (C-thon)
a two-weekend virtual event where all career changers, employers, and mentors meet to achieve a mutual benefit for all — a competitive edge in the global market.
All cases are real, US-based organizations with social missions.
They vary in size and type of ownership:
- from small businesses to large government agencies,
- from C2C marketplaces to organic farms and volunteer-based global NGOs
The challenges vary in nature:
- from digital marketing campaign to portfolio reconfiguration,
- from approaching Gen Z to entering a new market,
- from efficiency of operation to product design and user-friendly repackaging
The course is based on the BE-EDGE Method, developed by Julia Ivy, Ph.D. Psych, Ph.D. Mgmt , which helps develop skills and boost confidence to those who are brave to enter a new professional territory.
The instructions and videos of the BCC: Becoming a Case Consultant course are developed by Dr. Julia ivy’s former master students, who are driven with the idea of helping others in their “entering a new territory” journey.