YOUR STRATEGY. YOUR EMPLOYABILITY.

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    LOGO (3)

    CRAFTING YOUR COMPETITIVE EDGE

    BE-EDGE sets a pathway for your “what’s next?”: assessments, tools, and portfolio building for sharpening your edge and voice as a professional

    Start with the FREE Positioning Strategy Assessment
    LOGO (3)

    CRAFTING YOUR COMPETITIVE EDGE

    BE-EDGE sets a pathway for your what’s next: assessments, tools and portfolio building for sharpening your edge and voice as a professional.

    Start with the FREE Positioning Strategy Assessment

    Check our latest events

    Slide Course Developed by Dr. Julia Ivy 'How to Secure a Job in Today’s Job Market' Course now live in Udemy! Positioning Strategy (PS) Check the 2025 page for updates! 5th year of BE-EDGE Consult-a-thon Consult-a-thon (C-thon) Four Nonprofit Organizations New cases up at BE-EDGE Case Gallery Consult-a-thon (C-thon) Slide Get YOUR FREE eBook copy today! Click here. Positioning Strategy (PS) Learn how each strategy can guide you in your professional journey. Are you an expert looking for 'what's next' in your career? Share your knowledge and earn from it by creating your own course. Become a Case Master Case Master Are you looking to build your portfolio? Our BCC courses are based on real client challenges. Becoming a Case Consultant (BCC) Sign up for the 2026 'Making Your Consulting Case' Competition Making Your Consulting Case (MYCC) Slide Winners of our 2025 'Making Your Consulting Case' (MYCC) Competition Making Your Consulting Case (MYCC) Read their winning consulting cases → Watch our Introductory video to Case Master, where you get paid for your expertise! Case Master Dr. Julia Ivy at SECRA 2025 Keynote speech Keynote speaking Our BCC course offers you a way to prove your skills by solving real-client problems. Case Lab

    Start Your Professional Journey

    For Your Strategy

    Not sure if your current path is really taking you where you want to go?

    Find your strategy

    For Your Employability

    Got a strategy? Now make it market-ready with our toolkit to stand out and thrive in the Future of Work.

    Be future ready

    “This Positioning Strategy plan and course overall has provided me the correct tools to develop into a strategic leader in both my personal and professional life.”

    Charles Q., Positioning Strategy

    “Overall, working on this consulting case was not just a great learning experience, but was a great tool in increasing the value I will bring to my career.”

    Gillain M., Making Your Consulting Case

    Start Your Professional Journey

    For Your Strategy

    Not sure if your current path is really taking you where you want to go? Our FREE Personal Strategy Assessment helps you see the approach you’re using now—and guides you toward a strategy that fits your future goals.

    Find your strategy

    For Your Employability

    In today’s evolving job market, being ready is key. Boutique Employability helps you assess your readiness to stand out. Take the FREE assessment to see how prepared you are for the future of work.

    Are you ready for the Future of Work?

    “This personal strategy plan and course overall has provided me the correct tools to develop into a strategic leader in both my personal and professional life.”

    Charles Q., Personal Strategy

    “Overall, working on this consulting case was not just a great learning experience, but was a great tool in increasing the value I will bring to my career.”

    Gillain M., Making Your Consulting Case

    GoogleGoogleGoogleGoogleGoogle
    “I now understand the specific steps I need to take and the investments I need to make to secure my dream IT job.”
    Jordan M. profile picture
    Jordan M.
    Positioning Strategy
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    “It has always been a challenge for me to explain how my experiences connect to one another. It feels relieving to receive EDGE - it makes me feel seen.”
    Morgan B. profile picture
    Morgan B.
    Positioning Strategy
    GoogleGoogleGoogleGoogleGoogle
    “Applying strategic business principles to personal career goals is an intuitive way to create a guide in today’s market.”
    Aisha C. profile picture
    Aisha C.
    Positioning Strategy
    GoogleGoogleGoogleGoogleGoogle
    “The ever-changing nature of our career POSITION strategies as we progress through life's journey. While a POSITION-focused strategy currently suits my circumstances, it's crucial to recognize that this may transition into a GROWTH-oriented approach and, eventually, an EDGE-focused one in a few years.”
    Mateo A. profile picture
    Mateo A.
    Positioning Strategy
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    “I can switch strategy types throughout my career to best tailor to my needs and life stage at any time.”
    Riya P. profile picture
    Riya P.
    Positioning Strategy
    GoogleGoogleGoogleGoogleGoogle
    Because of the case, I was able to discover the expertise I currently possess.
    Elizaveta profile picture
    Elizaveta
    Positioning Strategy
    GoogleGoogleGoogleGoogleGoogle
    I have developed the skills need in a business setting but have also built relationships among my group member that I can call on in the future.
    John Braun profile picture
    John Braun
    Positioning Strategy
    GoogleGoogleGoogleGoogleGoogle
     I believe that the project will catch the eye of colleagues and employers in the future.
    Luke Mistretta profile picture
    Luke Mistretta
    Making Your Consulting Case
    GoogleGoogleGoogleGoogleGoogle
     This program truly allowed me to add value to my professional capital.
    Edlyn Gulama profile picture
    Edlyn Gulama
    Making Your Consulting Case
    GoogleGoogleGoogleGoogleGoogle
     I appreciate doing this project as it opened up some opportunities for me that I had not realized existed.
    Alexander Ivanoff profile picture
    Alexander Ivanoff
    Making Your Consulting Case
    GoogleGoogleGoogleGoogleGoogle
    I have gained valuable first-hand knowledge of strategy in action.
    Aqib Rahman profile picture
    Aqib Rahman
    Positioning Strategy
    GoogleGoogleGoogleGoogleGoogle
    The BE-EDGE program has increased my confidence and self assurance that I know I can bring my best self to any situation.
    Patrick profile picture
    Patrick
    Making Your Consulting Case
    GoogleGoogleGoogleGoogleGoogle
    What I really benefit from is to write it all down and remind myself of why I am where I am, doing what I’m doing. 
    Tyler profile picture
    Tyler
    Personal Positioning Strategy
    GoogleGoogleGoogleGoogleGoogle
    The process of crafting a personal strategy helped me to gain clarity about the future goals, aspirations, and the steps needed to achieve them. It gave me a clear sense of direction and purpose, which was empowering.
    Indra profile picture
    Indra
    Positioning Strategy
    GoogleGoogleGoogleGoogleGoogle
    While I still have some uncertainties about the future, this exercise of crafting a personal strategy has started to make my goals clearer and more defined. I also now understand what the first step I need to take will be. 
    Loutong profile picture
    Loutong
    Positioning Strategy
    GoogleGoogleGoogleGoogleGoogle
    I will begin my personal strategy work in the new year. The beginning of 2024 feels like a wonderful fresh start that will be energizing. I want to ensure that I am starting this process off on the right foot, and these next few weeks will give me time to truly make sure I am heading towards the right path.
    Ashley profile picture
    Ashley
    Positioning Strategy
    GoogleGoogleGoogleGoogleGoogle
    It gave me an opportunity to think about or rather to take a different angle at how my strategy is.
    Anton profile picture
    Anton
    Positioning Strategy

    What is the BE-EDGE Method?

    The BE-EDGE Method provides a step-by-step guide that connects job seekers to target employers through a process of case consulting. It creates an opportunity for the new or established professional to carve out their own space in an industry of choice, by establishing a relationship of trust with and proving their value to an industry insider.

    Learn more about the BE-EDGE Method

    Get your book copy now!

    About the author & CEO, Dr. Julia Ivy

    Dr. Ivy, an Executive Professor from Boston with PhD Psychology and PhD Management, created BE-EDGE to equip you with essential knowledge and tools for your next professional move.

    Learn more about Dr. Julia Ivy

    FREQUENTLY ASKED QUESTIONS

    What types of assessments and training programs do you offer?

    We offer a FREE assessment to identify what personal strategy works for you and the Personal Positioning Program to help you develop and implement your strategy.

    How can your services help me choose the right strategy for my personal goals?

    We start with helping you understand who you are in terms of your strengths and weaknesses using our Personal Strategy Assessment. You are then given an option to pursue the strategy that best suit you or use another strategy that you believe will help you more.

    Do you offer personalized career counseling or mentorship?

    Our Personal Positioning Program offers four different strategies designed to help you improve your strengths and shore up your weaknesses.

    Can you help with job placement or networking opportunities after completing the training?

    We do not offer job placement. However, you will get opportunities to meet big names in different industries especially in our Consult-a-thon.

    What are the costs associated with your assessments and training programs?

    The Personal Positioning Program costs range from $49 to $199 depending on the inclusions. See price HERE.

    Find Your Role, Make Your Impact

    Explore where your skills fit—whether you’re here to learn, mentor, or collaborate, there’s a space for you.

    Sign up here
    e

    Elucidate your CORE

    Align yourself with the strategy that reflects your goals in life.

    Find your core
    d

    Develop TRUST

    Build your portfolio, hone your skills and challenge yourself

    Hone your skills
    g

    Generate VALUE

    Connect with real companies and solve real case problems

    Make your case
    ee

    Excite with IMPACT

    Learn to stand out in the job market and make an impact

    Make an impact
    Learn more
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    PERSONAL STRATEGY ASSESMENT

    What is YOUR strategy for the next move?

    Is your strategy GROWTH-focused, POSITION-focused,
    EDGE-focused, or SELF-focused?

    Take the assessment to find out.

    YOUR STRATEGY

    OVERVIEW OF YOUR PERSONAL STRATEGY

    How does your strategy differ from others discover it. Understand YOUR unique strategy.

    Learn more

    YOUR STRATEGY

    DIVE INTO YOUR PERSONAL POSITIONING STRATEGY

    With Dr. Julia Ivy’s guide, make your pathway for the next move. Clarify your professional core, message to the market, and action plan.

    Learn more

    YOUR STRATEGY

    BECOMING A CASE CONSULTANT (BCC)

    Practice and sharpen skills aligned with your personal positioning strategy by choosing three BCC: Becoming a Case consultant challenges. Invest in your new professional portfolio for your next.

    Learn more

    YOUR EMPLOYABILITY

    MAKING YOUR CONSULTING CASE (MYCC)

    A platform for exploration and growth where you get to solve real company cases and stand out to your dream employers. 

    Learn more

    YOUR EMPLOYABILITY

    BE EDGE CONSULT-A-THON

    A two weekend virtual event where all career changers, employers, and mentors meet to achieve a mutual benefit for all —a competitive edge in the global market.

    Learn more

    YOUR EMPLOYABILITY
    • YOUR STRATEGY. YOUR EMPLOYABILITY.

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      Boston, Massachusetts

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