The capstone course was very meaningful in enabling me to reflect on my skills and abilities and build attainable goals for my professional development. It provided a vehicle for this process and was an opportunity for me to flex my acquired knowledge as well as stretch my abilities in a "real-life" and tangible way. I was free to explore the impacts of business strategy in the music industry; this made the project more personal and meaningful. In my professional career I have leveraged our The Lilypad capstone project in interviews and it has proven a competitive advantage over other applicants and highlighted my strategic thinking skills.
The case analysis of Cofem, S.A. to determine the next market for entry really provided the practical focus and basis to catapult my novice interest into a realistic venture. The whole process of implementing appropriate analysis and perspective really hit me as we worked towards the implementation method for the case. It became REAL! It was that moment that concepts became reality for me, which further increased my interest.
What’s next?
The dilemma is determining what the current need is, when to act, how to do it, but most importantly are you ready and can you fill the need. Realism is important. Growth and success aren’t guaranteed. But having the courage and resolve to dig deeper, self-reflect, practically analyze, and make an initial move is what it takes to start something special. If nothing else, I realize this initial exposure is a start but there is much more to learn, experiment and apply. I’ve got to put myself into organizations and situations that provide the avenues for continued exposure. Looking forward to continuing that journey.
Jeff / “Cofem, S.A.” Consulting Case
“The process of crafting a personal strategy helped me to gain clarity about the future goals,aspirations, and the steps needed to achieve them. It gave me a clear sense of direction and purpose, which was empowering.”
Prior to this capstone course, I was still under a suffocating impression that to work on international growth projects (expansion via market-entry or via m&a), it involved a heavily financial-focused process that would eventually exclude me from opportunities to see the character of projects I would like to. The final project — a real-life consulting case for a company’s dilemma of which European market to choose for a further extension — changed my perspective.
I referred to this consulting project in my interviews and proved that I was able to connect with a client and add value to the company. I got the job of my dream!
I felt that after this project I had a new confidence and a new respect for the qualitative analyses required to work internationally at any individual or enterprise level. I gained a much more firm understanding of strategy frameworks we had breezed over in previous coursework as well as some entirely new ones. Together, they added up to a complex toolbox that could be used in a number of settings throughout my career ahead. I found it stimulating and was very appreciative to had had the opportunity to take this as my very last MBA course. I felt more confident going into interviews and it closed the program as a holistic learning experience with the project for a company that actually mattered.
Sarah / “WAYFAIR Consulting Project: European Expansion”
The case making journey was beneficial for me in terms of encouragement and thinking outside the box. I improved my strategic thinking by solving a real-life dilemma as well as by being a consultant to a small retail business. I learned to communicate and convince my client, a business owner, to discuss his business with me. I also learned to make my clients feel comfortable regarding the business information and its confidentiality.
Ishraka / “A Convenience Store’s Dilemma of Growth” Case
The BE-EDGE experience allowed me to find the source of the problem in my family business. After graduation, I went back to my country and applied the knowledge into a practical issue. For example, the consulting case revealed that the culture was critical for my organization – more than other management components. Though I still had a long way to learn and needed to gain more experience, I relied on the BE-EDGE experience to establish myself as a transformational force. I introduced a task force effort to transform the culture, and together with my team, we made it successfully. The fundamental and practical knowledge we have learned from Dr. Ivy was the greatest power and a lifetime skill for us to be the survivor in the future, and it also helped me establish my own voice as a leader.
Henry / “JL Cambridge International, Inc. (Taiwan branch)” Case
Being a recent graduate from the undergraduate level, I was absolutely terrified at what the future would hold for me. The biggest driver for me to pursue further education so early on was to feel more secure in myself and my abilities to perform in the career path I wish to pursue. Prior to taking a course with Professor Ivy, I had no idea where to start or how to start defining my path and creating a competitive portfolio of my characteristics. From day one in professor Ivy's program, I knew that I would find these answers. Primarily, I have been using the knowledge of crafting my EDGE to create a more in-demand portfolio for myself that is targeted at the career I want. Much like we learn quite early on in her book, I was able to define my industry, and then ultimately following those steps throughout the semester, I was able to envision myself at the point I want to get to in my career; something I was unable to see before. Also, beyond crafting my EDGE, I purposely chose to complete a second course with professor Ivy as the information from these classes directly enriched my professional goals.
Tamara / MSIM “Beyond Meets” Consulting Case
I cannot believe how much I have learned in this course over the last 4 months. Coming into this course, I had no idea what to expect. Throughout my career in D’Amore-McKim business school, I have constantly been studying cases and never would I have thought I would have the opportunity to contribute to a case of my own. I got lucky enough to be working in a group that shared similar interests and differentiated skill sets as myself. Through working with them and learning all the different aspects of this course, I have been able to find my true core competencies and develop a vision for myself moving forward in the future. Also, through this synthesis paper, I have been able to put all these things into writing and make a contract for myself to abide by.
Alark / “MO-TRAX: E-Payments and Ride-Sharing Business in Asia” Case
I have been using BE-EDGE to prepare for my interviews and I got my dream job! I use BE-EDGE to gain employers’ trust and enable them to picture themselves working with me in the future. Based on my personal experience and observation, people usually buy products that are emotionally related to them. It is the same rationale when hiring managers are making job offers. There are so many prospective job candidates who have the same degrees and the same years of experience as you do. This means that many people seem to be qualified for the job position.
Through my own experience, I have found Employers are looking for employees who can solve challenges and support company’s current success and future development, so understanding your core values and the industry that you wish to devote yourself to is very important. Following the advice in the Crafting Your Edge for Today's Job Market, I do heavy research on company’s organizational culture, evaluate main issues, find root causes, and devise action plans to address problems. I implement my plans, monitor the effectiveness and efficiency of the plans, and demonstrate the results to employers to solidify trusted relationships between us and achieve future goals. I have found that this strategy not only can be utilized when you are working, but also can be utilized when you are searching for a new job opportunity.
The most valuable aspect of this experience was the opportunity to help an organization that I love to enhance its business. The most challenging experience was to fully understand the core of the problem, and start writing from it. Putting pieces of information together and connecting them directly to the problem was not an easy task for me. However, at the end, I felt completely satisfied when I realized that I made a big difference in people’s lives just applying what I was studying and writing about. It was the feeling of plenitude of helping people to become better ones, and organizations to develop their business.
Thaissa / “Instituição Beneficente Nosso Lar” Case
