Dr. Julia Ivy
BE-EDGE CEO / Author / Teacher
Ph.D. Psychology & Ph.D. Management
” When it comes to crafting a professional life, we simply ignore the need for a Personal Strategy as science and practice. That must be as rigorous as any other strategy endeavor. “
MY PASSION
I am deeply committed to helping well-educated individuals navigate the “What’s next?” challenge with greater support and clarity.
These individuals fall into two key groups: Millennials who are recent graduates and career changers—including seasoned professionals, veterans, and retiring athletes.
Each has invested significantly in building a multifaceted skill set and is eager to define their unique competitive edge in today’s job market.


WE CAN AND SHOULD DO MORE AS EDUCATORS AND SERVICE PROVIDERS:
- We teach graduates how to define vision and differentiators for businesses, yet we fail to equip them with the tools to carve out their own distinct place in the market.
- We train students to use design thinking to tackle complex product challenges, but we don’t show them how to apply the same approach to designing their own careers.
- We encourage students to take a strategic approach to projects, but we don’t guide them in treating their own career path as a strategic endeavor.
- We connect students with internships and companies, yet we rarely measure how these experiences enhance their personal, social, and professional capital—the very assets they need to succeed.
SNAPSHOT FACTS OF MY BACKGROUND:
Education: BA in Education, GC in Management (UK), Ph.D. in Psychology (Belarus), Ph.D. in Management (Lancaster University, UK).
Trained and Worked in: United Kingdom, Czech Republic, Poland, Belarus, Russia, Netherlands, Spain, Italy, Vietnam, Australia, Ukraine, the United States.
Teaching, Coaching, Consulting: IPM Business School (Belarus-Poland-USA), MBS (Russia), International Institute of Business (Ukraine), The Chartered Institute of Marketing (United Kingdom), CCSU, UNH, & UAS (USA), Swinburne University of Technology (Australia), VII (Vietnam). Now – Northeastern University (Boston, USA).
Business & Program Development: Director, MS in International Business; Director, Masters in International Management; Executive MBA Director, Vice-President, Chief of Executive Education Programs, Chair of the Department, Corporate Client Director, Owner of International PSF.
Expertise in case method: SAGE Business Case Collection, Global Business Strategy Series Editor; Journal of Case Research and Inquiry (JCRI), Special Issue Editor, ten published cases in academic journals and case collections, including Case Research Journal and ET&P, listed in Harvard Business Publishing. International and national awards. Mentored 150+ student cases.
Two children. Live in Boston.