By Shreshthi Mehta
September 22, 2022
I was born and raised in Pune. For a major portion of my life, I had lived in India and had been a part of one of the fastest-growing economies in the world. I was fortunate to attend some of the best schools and universities in my home country. In spite of the recession in 2008, I was able to secure a job as a new graduate and work as an HR manager.
By Aqib Rahman
August 29, 2022
In just two months, the environment in America has completely transformed, leaving many to face uncertainty. There are 40 million Americans that have lost their jobs, with an unemployment rate of 14.7%. Many people have been distraught from layoffs, while others like me are recent graduates just entering the job market. As we now start reopening and restarting our economy, we must stay determined to prosper.
by BE-EDGE team
In today’s fast-paced and competitive world, finding career happiness has become more important than ever. A fulfilling career not only brings financial stability but also allows us to tap into our potential, find purpose, and experience personal growth. In this blog post, we will explore the five key ingredients to develop a career plan for a happy and successful career.
by BE-EDGE team
In a rapidly changing world where traditional career paths are being questioned, the concept of job independence has gained significant traction. More and more individuals are seeking the freedom to develop their own careers, aligning their work with their passions, values, and desired lifestyles.
May 9, 2022
I had an interview with Professor Julia Ivy, Northeastern Professor in International Business and Strategy. Professor has extensive global experience in Ukraine/ Vietnam/ Australia/ United States. She is originally from Belarus and has an established career before moving directly to the U.S. She has years of teaching experience, she was a top-rated executive professor, coach, consultant, and board member, but she must start over in the U.S, and in her words, “As a newcomer, I had to build my professional life from the scratch. I did it. And I learned how all of us, newcomers, could do it well.”
May 1, 2022
In the context of the globalized economy, most large companies fall in the category of multination companies (MNC) (Barak,2021). Students who want to enhance their employability and maintain a completive advantage needs to understand the importance of diversity and how diversity could bring innovation.
April 1, 2022
Just like any other millennial around the world, I was a part of the “Great Reshuffle” or as they commonly call it, “The Great Resignation”. I knew I wanted to do something more exciting in my career and take on new opportunities. After I quit my first job for good during the pandemic, it led me to re-examine where, how and why I work.
February 16, 2022
In the first semester of my college career at Northeastern University, I faced a heavy task: writing a consulting case for an existing company. It required that my team and I consult directly with the company. But how would we choose a company?
While all the team members knew a family member or friend who owned a restaurant, I knew that we should choose a unique company, selling a product that would provide an interesting and relevant case. So, I contacted my family friend, Michael Pink, who is the CEO and co-founder of SmartPM Technologies. Read more
by Stella Zilberberg
February 15, 2022
Over the course of the consulting case, I began to develop an understanding of emerging markets, and most importantly, began to think of ways of how to position industry leaders in foreign markets, where the industry itself is either incredibly small or is only beginning to emerge. As a researcher, I feel that I have developed strong habits for seeking out primary information about a government or an industry.
February 8, 2022
I worked with a team throughout the semester to develop a consulting case for a company. Working on this case provided me with a real world understanding of consulting which aligns with my vision of working in Healthcare Management, as the profession will require me to work in teams to create recommendations for the improvement of healthcare processes. This case served as a steppingstone to my personal strategy by introducing me to this area of business and allowing me to develop the skills that are necessary to collaborate effectively in a team and provide quality research and recommendations to support the decision-making process of a company.
February 7, 2022
In a study published by Richard J. Kraft, talks about why experience is key and that the education systems need unique forms of teaching to reach out to students as everyone studies and learns at their own pace. The author explains that “adventure programs and other experiential learning environments have enormous potential for use in the mainstream of our educational settings.” Sitting in front of a classroom and listening to lectures repeatedly may not be the best form of education for some learners, so other experiential forms of education could have a better impact on the student. Read more
February 3, 2022
Consulting for a real company was not what I expected to be tasked by my professor Dr. Julia Ivy on the first day of my undergraduate. I have only become a college student by title and being faced with this daunting task, I felt like a child thrown into the deep end to be taught how to swim. To a degree, I knew what the task was: I have run my own small business and worked at a local restaurant helping keep their book, but a consulting case was another task. Likewise, I know what swimming was; I could kick and paddle but to float was a whole other story. However, I was excited. Coming to a school like Northeastern, I wanted to push my abilities and knowledge. For me, the consulting case was one I saw as fruitful in the future, determining that it would be a fantastic learning experience.
January 27, 2021
As an incoming freshman at Northeastern University, I craved an understanding of my skill level and a real-world challenge. That is exactly what I got through a consulting case project from Professor Julia Ivy. The project began simply with assigned teams and instructions to identify a company that wanted to expand globally.
October 5, 2021
Just a month ago, I started the article for graduates regarding a historically low unemployment rate. At that time, it was easy to find a job even though some jobs could be boring and one-dimensional. For those, who wanted more than just a job, I suggested the option of pursuing a personal strategy of BE for “crafting your edge for today’s job market.”
An article published by the King’s College of London “Why Overseas Experience is Important” states the reasons why overseas experience can make a difference in your future career- this type of assignments helps you gain a competitive advantage among your peers such as gaining a new perspective, learning a new language, bringing out your adventurous side, taking on a global mind-set and creating a new network from across the globe, among others.
The Forbes article “Can HR Strategies Create a Competitive Advantage for Your Company?” by Scholley Bubenik echoes the chatter from human resources and other functional leaders that YES “maximizing your human capital is a major contributor to achieving a competitive edge in the marketplace.
Be-Edge crafters like myself need a framework to uncover their core and competitive advantage. Dr. Ivy Be-Edge tool and methodology helped guide my experience of recognizing my personal, social, and professional capital through consulting projects. I was able to answer my own question of how I can be an HR leader for my organization.
By Ty Taylor
April 30, 2021
Studies have shown that graduate school applications rise in periods of an economic downturn, and that trend has continued with the Covid pandemic. More specifically, business school in the United States saw double-digit percentage application increases in the fall of 2020, and the top M.B.A. programs managed to reverse “several years of declining demand, according to the nonprofit Graduate Management Admission Council, which tracks hundreds of M.B.A. programs.”Read more
By Angie Osborn
April 29, 2021
The team of MBA students volunteered with the “Making Your Case” project to assist a Director of Admissions and Marketing for The Gordon Institute of Engineering Leadership (GIEL) program in a strategic challenge of expanding the outreach of the GIEL program to increase total student enrollment to 50 admitted students. This research topic explores marketing and academic programs offering challenges that higher education organizations face in the highly saturated Boston market.Read more
By Juan Dib
April 2021.
As my college career comes to an end after five years, I reflect on how learning what you don’t like guides you to know your real passions and what you like. After living in 4 different cities, working in 4 different industries, and having mixed experiences, I can finally say that I know what I want to do in my professional career.
A recent study revealed that 44% of undergraduates are unable to define the industry that they would like to work in once they graduate. That’s why I wanted to share my story and suggest some actions that can help to find real passions.
The Bureau of Labor Statistics (BLS) has never attempted to estimate how often people change careers along their working lives due to the lack of consensus around what exactly is considered a career change. However, it is estimated that people change jobs about six times between ages 18 and 24, two times between ages 25 and 34, three times between ages 35 and 44.
By Chaewon Jung
April 28, 2021
Throughout my business undergraduate program at Northeastern University, a concept that was often mentioned was that of competitive advantage — specifically its importance in business success . Competitive advantage, as defined by the Corporate Finance Institute, is an attribute or trait that allows a company to distinguish itself from and outperform its competitors. Especially in the marketing program, it was emphasized in every course that a company needs a strong competitive advantage in order to gain market share and prove itself successful.
As referenced in the article “Simplified Strategies in Understanding Personal Strategy of Boutique Employability,” crafting your personal strategy revolves around finding one’s Boutique Employability. This entails positioning yourself as a multidimensional professional that brings something unique to the table and differentiates you from every other jobseeker (Ivy, 2020). But how does one stand apart when they are transitioning between defined technical careers and the wide world of business?
April 1, 2021
MARCH 26, 2021, Four East Boston businesses and 16 volunteer young professionals, a number of which are East Boston residents, came together for a “Consult-a-thon” to work on solving the challenges small businesses are facing in the neighborhood. This hackathon-style event was organized as a four-step process based on the BE-EDGE method by Julia Ivy with the goal to help millennials and immigrant-run businesses of East Boston to synchronize their goals and passions. Read more
March 2, 2022
There are different techniques used in marketing, promoting, and advertising products and services. Emotional marketing is one of the effective techniques of marketing. Marketers utilize this technique to focus on emotions like happiness, sadness, fear, and anger to engage the consumer and increase sales of their product or service by inciting response.
By BE-EDGE
December 2021
Considering the analogy of social capital at an individual level; you are always advised that your social circle has a significant influence in your future success in business or career development. On a large scale, the idea transcends to the societal parameters (the network of people and their relationship) that dictate the logistics for community development.
By Julia Ivy, PhD
May 13, 2020. Published on June 9, 2020 at HR.com
The Millennial generation (born between 1980 and 2000) now comprises about one-half of the American workforce, and this generation has been hit hardest by the COVID-19 pandemic. More Millennials (61 percent) have lost their job or had their hours or salaries reduced than any other generational group due to the pandemic.
At the same time, this generation is the most educated. Historical data of educational levels among people 25 to 29 years of age shows 40 percent of Millennials held advanced degrees in 2016 compared to 32 percent of Generation Xers in 2000 and 26 percent of Boomers in 1985.
By Swapnil Lokhande.
Faculty Mentor: Julia Ivy
May 14, 2020
The research involves the analysis of the impact of the Capstone program on the employability of the students or job seekers. The fundamental analysis in this research involves the identification of the keywords used by the people (authors) while discussing the benefits of capstone courses in the academic curriculum. The specified goal is to categorize the findings through the BE-EDGE concept and see how far the capstone project helps students in developing their personal, social, and professional capital.
Supervised by Dr. Julia Ivy
May 14, 2020
The research involves the analysis of the impact of the Capstone program on the employability of the students or job seekers. The fundamental analysis in this research involves the identification of the keywords used by the people (authors) while discussing the benefits of capstone in the academic curriculum. The goal is to identify the keywords and analyze them based on the BE-EDGE methodology and see how far the capstone project helps students in developing their Personal, Social and Professional Capital.
April 27, 2020
In seven days, I will officially be a college graduate. I plan to work in a large investment firm in China. After using the BE-EDGE methodology to analyze the corporate decision of Intuit’s QuickBooks trying to expand its market to China, I realized I had a unique niche of marketable skills as well that add value to my future career, especially in how I can find a job that is a good fit for me rather than conforming to what a company expects in its supposedly ideal job candidate. I crafted a personal strategy for my boutique employability.
April 26, 2020
As a graduating student, I’ve noticed how a Harvard Business Review case study is oftentimes a business professor’s best friend. As a business student in college, I find these pieces fascinating and a smart method of instruction; they are incredibly useful windows into how the lessons we learn in class can apply in professional settings. As I have come to learn this semester in my Strategy in Action class – a capstone course for all business majors at Northeastern – they are also incredibly effort-intensive and challenging to put together.
By Alix Crichton
April 26, 2020
Happy employees could increase “sales by 37%, productivity by 31%, and accuracy on tasks by 19%.” (Shawn Achor, 2011). In 2011, Shawn Achor demonstrated that happiness at work is not only beneficial for self-development, but it is also a key success factor for employers.
With this statement in mind, I dedicated my last year of graduate school to seeking the perfect job. Like many Millennials, I felt that the traditional job market did not go along with a fulfilling career (Julia Ivy, 2019). The Answer seemed to be elsewhere, but maybe I did not ask myself the right questions.
April 22, 2020
For college students that study business, summer internships are expected, almost mandatory, of anyone entering the industry (of course, there are some exceptions, like entrepreneurs and self-starters). Many students use summer internships to secure their first jobs after graduating from college.
The research involves the analysis of EMPLOYERS’ PERSPECTIVE on the impact of the internship and co-op program on the employability of the students or job seekers. The fundamental analysis in this research involves the identification of the keywords used by the people (authors) while discussing the internship program in their articles published on business-related and business-targeting public platforms. The goal is to analyze the keywords based on the BE-EDGE methodology and see how far the internship program helps the students in developing their Personal Capital, Social Capital, and Professional Capital.
By Julia Ivy
April 8, 2020
Companies that honor the competitive strategy of “built-in employability” are able to recalibrate for fast recovery, and even growth, in times when the economy struggles. These companies know to turn to the vast reserve of internal talent represented among staff impact to their competitive strategies.
April 1, 2020
Companies can find untapped value in their multidimensional employees when working to solve current challenges presented by the coronavirus pandemic. This involves utilizing a Make Your Case initiative that allows employees to apply their unused skill sets and connections in opening up new ways for their companies to operate.
By Julia Ivy
February 10, 2020
It used to be thought of as “right” to stay on one career track your whole life, gradually climbing the professional and income ladders of your chosen career before ultimately retiring to spend time gardening, vacationing, and enjoying the grandchildren, but times have changed. Midlife career changes have become more and more prevalent, so how exactly can colleges help?
by Julia Ivy
January 19, 2020
At a time when college graduates are more vulnerable to unemployment than other workers, how can they crack the job market?
Northeastern professor Julia Ivy has come up with a strategic method to not only find work after graduation—but also to build a career in a field suited to your interests.
By Julia Ivy
January 15, 2020
Sales of self-help books reached record levels in the past year, surpassing three million. According to The Guardian, this represents a 20% increase over previous years, “propelling self-improvement or pop psychology into one of the fastest-growing genres of publishing.” According to Publishing Perspectives, self-help books are the world’s bestselling genre. Today, a broad range of authors can find an audience in this fast-growing sector. But marketing a self-help book on a topic beyond health and wellness can be tricky.
By Julia Ivy
December 26, 2019
At the beginning of December, Ian Thomsen, a journalist, contacted me to schedule an interview about my book “Crafting Your EDGE for Today’s Job Market” — the book that equips Millennials, graduates, and soon-to-be graduates, with an instrument to craft their Boutique Employability while they are still in college doing their capstone projects and internships. We also discussed that the book would serve accomplished professionals (say, veterans) with a tool for how they can utilize their already accumulated personal, social, and professional capital for self-differentiation in the civilian market.
November 30, 2019
A simple Google search revealed within seconds that there are around 45,000 veteran organizations in the United States, and many of them are dedicated to assisting veterans with the transition to civilian life. Most of them have veterans on the board who used to face the same “what’s next?” challenge; they have found the way out, so they are eager to help others. On top of this, we have several regulations that encourage businesses and state organizations to hire veterans.
November 26, 2019
When I started to write my blog, I followed a desire to share my thoughts behind BE-EDGE and how it can be applied for individuals, universities, coaches, and businesses. Besides, my friends kept pushing me to do so. But then, I challenged myself whether the use and logic of my posts are clear, so you as a reader can easily find helpful information.
By Julia Ivy
November 25, 2019
This post talks about understanding the strategy behind the personal strategy, and not just any personal strategy but Personal Strategy for Boutique Employability. First of all, the term Personal Strategy is overused, while not really defined. While it obviously includes the “strategy” in its definition, it’s frequently used by psychologies to emphasize their message that a person should define and own their own path in life.
By Julia Ivy
November 23, 2019
If we were to be professional in dealing with clients that come to us with the “what’s next?” question, we should project an impression that assures high-impact practices, without appearing shallow at the level of cost on consulting cases.
November 11, 2019
In my strategy research, I investigated strategies for navigating low-trust vs. high-trust environments. Why is there such low-trust in Millennials?
I learned that when we claim this or that environment as “toxic” or “low-trust,” it’s actually not correct. The same environment might be defined as low-trust and high-trust for different groups: it might be low-trust for one group of people (say, for people of a specific age, profession, gender, or origin group), but fine for others (say, of another age or gender group).
Millennials Education and Employment has long been a concern for the said generation. While some colleges offer great degree programs, they are not much successful in identifying the “core” of the future professionals.
There is a problem here. Historical data concerning educational levels among people 25 to 29 years of age shows Millennials to be the most educated generation, with 40% holding advanced degrees in 2016 compared to 32% of Generation Xers in 2000, 26% of Boomers in 1985, and 16% of Silents in 1964 (Pew Research Center, 2017).
Differential generation employees, Millennials Job candidates for instance, often suffer from low-self esteem due to a low-trust environment. Community engagement may be a possible solution to curb this issue and others.
As we discussed in another post on my blog, way too often, people from a different generation (say, Millennials) find themselves in a low-trust environment, where they feel invisible and disconnected, and where their value is perceived as depreciated due to their background (gender, age, previous experience. etc.). This is especially true for established industries that are run by older, “classical,” rules. Academia, banking, construction, and healthcare are just a few examples. If you are in such a context, you need mechanisms of selectivity and verification for choosing the right social capital strategy for navigating such a context.
info@be-edge.com
Boston, Massachusetts
