Accomplished Professionals, Case Consulting, Edge-crafters, Employers, Millennials

Strategic Senior Leaders are Looking to HR Leaders to Bring their Business to the Next Level

By Shana Feggins
May 1, 2021


The Forbes article “Can HR Strategies Create a Competitive Advantage for Your Company?” by Scholley Bubenik echoes the chatter from human resources and other functional leaders that YES “maximizing your human capital is a major contributor to achieving a competitive edge in the marketplace.

Be-Edge crafters like myself need a framework to uncover their core and competitive advantage. Dr. Ivy Be-Edge tool and methodology helped guide my experience of recognizing my personal, social, and professional capital through consulting projects. I was able to answer my own question of how I can be an HR leader for my organization.

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Educators, Employers, Universities

“Making Your Case” for Strategic Positioning in a Saturated Market

By Angie Osborn
April 29, 2021


The team of MBA students volunteered with the “Making Your Case” project to assist a Director of Admissions and Marketing for The Gordon Institute of Engineering Leadership (GIEL) program in a strategic challenge of expanding the outreach of the GIEL program to increase total student enrollment to 50 admitted students. This research topic explores marketing and academic programs offering challenges that higher education organizations face in the highly saturated Boston market.Read more

Edge-crafters, Employers, Millennials

East Boston Consult-a-thon unites Neighbors for Small Business Recovery

By Laura Ballek Cole

April 1, 2021

MARCH 26, 2021, Four East Boston businesses and 16 volunteer young professionals, a number of which are East Boston residents, came together for a “Consult-a-thon” to work on solving the challenges small businesses are facing in the neighborhood. This hackathon-style event was organized as a four-step process based on the BE-EDGE method by Julia Ivy with the goal to help millennials and immigrant-run businesses of East Boston to synchronize their goals and passions. Read more

Accomplished Professionals, By Julia Ivy, Edge-crafters, Educators, Employers, Millennials, Universities

The Role of Social Capital in a Community: 5 Things to Prioritize

December 2021


Considering the analogy of social capital at an individual level; you are always advised that your social circle has a significant influence in your future success in business or career development. On a large scale, the idea transcends to the societal parameters (the network of people and their relationship) that dictate the logistics for community development.

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Accomplished Professionals, Edge-crafters, Educators, Employers, Millennials

2020 New Years’ Resolution: “It’s Time for Your Boutique Employability”

By Julia Ivy

December 26, 2019


At the beginning of December, Ian Thomsen, a journalist, contacted me to schedule an interview about my book “Crafting Your EDGE for Today’s Job Market” — the book that equips Millennials, graduates, and soon-to-be graduates, with an instrument to craft their Boutique Employability while they are still in college doing their capstone projects and internships.  We also discussed that the book would serve accomplished professionals (say, veterans) with a tool for how they can utilize their already accumulated personal, social, and professional capital for self-differentiation in the civilian market. 

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Employers, Millennials

Why Don’t We Trust Millennials? Low Trust in the Job Market

By Julia Ivy

November 11, 2019


In my strategy research, I investigated strategies for navigating low-trust vs. high-trust environments. Why is there such low-trust in Millennials?

I learned that when we claim this or that environment as “toxic” or “low-trust,” it’s actually not correct. The same environment might be defined as low-trust and high-trust for different groups: it might be low-trust for one group of people (say, for people of a specific age, profession, gender, or origin group), but fine for others (say, of another age or gender group).

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