Working on the HC consulting case gave me confidence to seek strategic partnerships in my own career. As a commercial real estate agent, I have used the skills learned from the case to form alliances with institutional real estate companies and investors. Working with foreign investors and international companies with an interest in US assets, I have found it very helpful to consider the frameworks discussed in the case when working with my clients.
Ali Choucri / HC Security and Investments” Case
The BE-EDGE experience allowed me to find the source of the problem in my family business. After graduation, I went back to my country and applied the knowledge into a practical issue. For example, the consulting case revealed that the culture was critical for my organization – more than other management components. Though I still had a long way to learn and needed to gain more experience, I relied on the BE-EDGE experience to establish myself as a transformational force. I introduced a task force effort to transform the culture, and together with my team, we made it successfully. The fundamental and practical knowledge we have learned from Dr. Ivy was the greatest power and a lifetime skill for us to be the survivor in the future, and it also helped me establish my own voice as a leader.
Henry / “JL Cambridge International, Inc. (Taiwan branch)” Case
On the BE-EDGE project investment to my personal capital:
While earning my graduate degree at Northeastern, I applied and expanded on my 5+ years of professional experience and growth within the field of Marketing. A crucial pillar of my learning experience, and what makes me the perfect candidate for my role in advertising can be attributed to a consulting case that myself and a group of colleagues completed for the software product LastPass, a password management and enterprise single-sign on solution. I played a key role in tailoring an international market entry strategy for LastPass, and due to the emphasis that needed to be placed on localizing a historically domestic product in a new foreign country, I am confident that I have the skills to work in a role that allows me to apply this same tenacious and thoughtful approach to advertising campaigns.
Ultimately, this class exceeded my expectations for how I personally wanted to use what I learned to help my career. It helped me become more confident in what I eventually want to do with my career, which is to tailor informed marketing campaigns for different brands and companies domestic or international.
John / “LastPass” Consulting Case
The most valuable aspect of this experience was the opportunity to help an organization that I love to enhance its business. The most challenging experience was to fully understand the core of the problem, and start writing from it. Putting pieces of information together and connecting them directly to the problem was not an easy task for me. However, at the end, I felt completely satisfied when I realized that I made a big difference in people’s lives just applying what I was studying and writing about. It was the feeling of plenitude of helping people to become better ones, and organizations to develop their business.
Thaissa / “Instituição Beneficente Nosso Lar” Case
The most rewarding thing for me was proving to myself that I can do complicated research about the industry I knew nothing about. I was able to communicate with the company’s executives and provide my recommendations based on my theoretical knowledge.
I've spent a lot of time researching the industry, the company, and it's a new technological tool to be able to discuss it during the interview and get details for my case. I also realized that I really like to do this kind of project.
Jane / “GrabCAD. Social Marketing Strategy” Case
The capstone course was very meaningful in enabling me to reflect on my skills and abilities and build attainable goals for my professional development. It provided a vehicle for this process and was an opportunity for me to flex my acquired knowledge as well as stretch my abilities in a "real-life" and tangible way. I was free to explore the impacts of business strategy in the music industry; this made the project more personal and meaningful. In my professional career I have leveraged our The Lilypad capstone project in interviews and it has proven a competitive advantage over other applicants and highlighted my strategic thinking skills.
“Every student should take as it forces you to identify your current career options against your aspirational career options and finetune your reasons, rationale, and step to get to where you want to end up.”
Through the BE-EDGE method, I understood the importance of precisely define a long-term career objective and set steppingstones to make this vision comes true. Having this vision was critical to work on a valuable and interesting thesis project, but also helped me been more accurate when interacting with professionals. Thanks to the BE-EDGE method I have defined my aspirations, linked them to my skills and presented it in a way to connect with a large network of professionals. The method also gave me tools to select the right company and people that align with my career path. I was able to use my skills and knowledge in the best way possible and gain self-confidence to shape my space in the job market.
Alix / “Internationalization of Therapeutic Innovations: Entering a market of Ghana” Case
I cannot believe how much I have learned in this course over the last 4 months. Coming into this course, I had no idea what to expect. Throughout my career in D’Amore-McKim business school, I have constantly been studying cases and never would I have thought I would have the opportunity to contribute to a case of my own. I got lucky enough to be working in a group that shared similar interests and differentiated skill sets as myself. Through working with them and learning all the different aspects of this course, I have been able to find my true core competencies and develop a vision for myself moving forward in the future. Also, through this synthesis paper, I have been able to put all these things into writing and make a contract for myself to abide by.
Alark / “MO-TRAX: E-Payments and Ride-Sharing Business in Asia” Case
“The process of crafting a personal strategy was a transformative journey for me to align the actions and aspirations, make intentional choices, and pursue a fulfilling career.”
