Exploring the EDGE

Exploring the EDGE is all about figuring out what truly matters to you in your career. It’s a journey that can be challenging at times, as you dig deep within yourself to find answers. You may feel confused or unsure along the way, and that’s okay.

This process is a roadmap on how you can navigate your passions, strengths, and what you really want to do with your professional life. That’s why we’re here to support you in defining a strategy that aligns with your goals and aspirations so you can confidently navigate the job market and make yourself stand out.

Our goal is to help individuals like you gain clarity about your professional core.

Exploring the EDGE can be availed in two ways:

Assessments

Individuals can determine their strengths and weaknesses, recognize their potential, and take the necessary steps to navigate their professional lives successfully.

☑ Personal Strategy assessment

☑ Social Strategy assessment

☑ Professional Strategy assessment

☑ Impression Strategy assessment

Course (Coaching and Training)

Our courses strategically empower individuals by focusing on personal, social, and professional growth. Individuals can navigate their professional paths with intention, adaptability, and a proactive mindset, ultimately achieving their desired outcomes and fulfillment.

☑ Personal Strategy course

☑ Social Strategy course

☑ Professional Strategy course

☑ Impression Strategy course

Take the first step towards exploring your unique edge

Learn more

HERE'S WHAT OUR EDGE CRAFTERS ARE SAYING ABOUT THEIR EXPERIENCE

My biggest takeaway from the BE-EDGE journey with Dr. Ivy was the experience of interacting with real corporate problems and finding the means to better answer my CEO’s dilemma. The emotion behind researching, interviewing, and feeling that I can add value made this experience so enriching. What is next? I am planning to implement the plan that I suggested, and the company is willing to sponsor my travel and put in place what was written

Mauricio Rey / “ZenithOptimedia, The Agency ROI” Case

The consulting project was yet another way for me to get a hands-on experience of applying the concepts I have learned, especially considering my group chose to explore a very close family friend’s company. This meant that I was responsible for gathering the necessary data from my connection and I had a large role of responsibility for the project. This alone taught me how to properly communicate with high-level executives of a company, despite me knowing the said person for my entire life and being as close as family. It really showed me how the business world operates outside of class and the knowledge I had learned in class helped me outline the project in greater detail and it gave me a solid foundation to pitch the project from. By the end of the project, I really felt as though I worked for a consulting company on this project. Ultimately, I felt that the project was a great way to demonstrate the importance that all the little, minute details that we explored in class and that all of the little things must be accounted for in order to successfully evaluate the “going global” decision. In my future, I can see myself referencing this project.

Nicholas / “Threshold.world” Consulting Case

“The process of crafting a personal strategy helped me to gain clarity about the future goals,aspirations, and the steps needed to achieve them. It gave me a clear sense of direction and purpose, which was empowering.”

Bernadette

On the BE-EDGE project investment to my personal capital: While earning my graduate degree at Northeastern, I applied and expanded on my 5+ years of professional experience and growth within the field of Marketing. A crucial pillar of my learning experience, and what makes me the perfect candidate for my role in advertising can be attributed to a consulting case that myself and a group of colleagues completed for the software product LastPass, a password management and enterprise single-sign on solution. I played a key role in tailoring an international market entry strategy for LastPass, and due to the emphasis that needed to be placed on localizing a historically domestic product in a new foreign country, I am confident that I have the skills to work in a role that allows me to apply this same tenacious and thoughtful approach to advertising campaigns. Ultimately, this class exceeded my expectations for how I personally wanted to use what I learned to help my career. It helped me become more confident in what I eventually want to do with my career, which is to tailor informed marketing campaigns for different brands and companies domestic or international.

John / “LastPass” Consulting Case

“The process of crafting a personal strategy was a transformative journey for me to align the actions and aspirations, make intentional choices, and pursue a fulfilling career.”

Idrayani

The most rewarding thing for me was proving to myself that I can do complicated research about the industry I knew nothing about. I was able to communicate with the company’s executives and provide my recommendations based on my theoretical knowledge. I've spent a lot of time researching the industry, the company, and it's a new technological tool to be able to discuss it during the interview and get details for my case. I also realized that I really like to do this kind of project.

Jane / “GrabCAD. Social Marketing Strategy” Case

I was thinking about my capstone course at Northeastern University a couple of days ago and thought of you. I really enjoyed your class and I remember mentioning that I wanted to go to Columbia University in my final "personal strategy" assignment. Thank you for making us do this "professional core" exercise and developing a case for GM Développement: Inc. It was an important factor in helping me visualizing getting in Columbia and graduating with my master's in Real Estate Development from there. Thank you again, Dr. Julia!

Josephine / “GM Développement: Inc.: A Partnership of Love and Business” Case

The space I envision for myself in the global market is in a Corporate Social Responsibility (CSR) department for a large scale company to make positive, sustainable changes in the large scale. The AYUDA case was an excellent opportunity for me to dive into something that I care about and genuinely try to help an organization that helps others. AYUDA operates in the non-profit space which I am very much interested in. Although healthcare is not a particular field of interest for me, they are contributing to the greater good. I wanted to really understand the issues that those that are in the company face in order to properly come to a recommendation that would actually be viable. One of the most important aspects of being a consultant and a leader is to also be a listener. In the effort to generate value, I did a deep dive of secondary research into the markets of Argentina and Mexico to see if these would be viable options for AYUDA’s next markets. It was important for me to make sure that I give recommendations that were based on supported logic. What’s Next? This project was a perfect example of how I can apply my international business knowledge to organizations that are trying to do work that results in a positive impact on the world. Going forward, I will be able to show potential employers that I have the know-how and skill to be able to do research and recommend strategy backed by this research.

Joshua / “AYUDA” Consulting Case

The most valuable aspect of this experience was the opportunity to help an organization that I love to enhance its business. The most challenging experience was to fully understand the core of the problem, and start writing from it. Putting pieces of information together and connecting them directly to the problem was not an easy task for me. However, at the end, I felt completely satisfied when I realized that I made a big difference in people’s lives just applying what I was studying and writing about. It was the feeling of plenitude of helping people to become better ones, and organizations to develop their business.

Thaissa / “Instituição Beneficente Nosso Lar” Case

Working on the HC consulting case gave me confidence to seek strategic partnerships in my own career. As a commercial real estate agent, I have used the skills learned from the case to form alliances with institutional real estate companies and investors. Working with foreign investors and international companies with an interest in US assets, I have found it very helpful to consider the frameworks discussed in the case when working with my clients.