Exploring the EDGE

Exploring the EDGE is all about figuring out what truly matters to you in your career. It’s a journey that can be challenging at times, as you dig deep within yourself to find answers. You may feel confused or unsure along the way, and that’s okay.

This process is a roadmap on how you can navigate your passions, strengths, and what you really want to do with your professional life. That’s why we’re here to support you in defining a strategy that aligns with your goals and aspirations so you can confidently navigate the job market and make yourself stand out.

Our goal is to help individuals like you gain clarity about your professional core.

Exploring the EDGE can be availed in two ways:

Assessments

Individuals can determine their strengths and weaknesses, recognize their potential, and take the necessary steps to navigate their professional lives successfully.

☑ Personal Strategy assessment

☑ Social Strategy assessment

☑ Professional Strategy assessment

☑ Impression Strategy assessment

Course (Coaching and Training)

Our courses strategically empower individuals by focusing on personal, social, and professional growth. Individuals can navigate their professional paths with intention, adaptability, and a proactive mindset, ultimately achieving their desired outcomes and fulfillment.

☑ Personal Strategy course

☑ Social Strategy course

☑ Professional Strategy course

☑ Impression Strategy course

Take the first step towards exploring your unique edge

Learn more

HERE'S WHAT OUR EDGE CRAFTERS ARE SAYING ABOUT THEIR EXPERIENCE

The most valuable aspect of this experience was the opportunity to help an organization that I love to enhance its business. The most challenging experience was to fully understand the core of the problem, and start writing from it. Putting pieces of information together and connecting them directly to the problem was not an easy task for me. However, at the end, I felt completely satisfied when I realized that I made a big difference in people’s lives just applying what I was studying and writing about. It was the feeling of plenitude of helping people to become better ones, and organizations to develop their business.

Thaissa / “Instituição Beneficente Nosso Lar” Case

“The process of crafting a personal strategy was a transformative journey for me to align the actions and aspirations, make intentional choices, and pursue a fulfilling career.”

Idrayani

Working on the HC consulting case gave me confidence to seek strategic partnerships in my own career. As a commercial real estate agent, I have used the skills learned from the case to form alliances with institutional real estate companies and investors. Working with foreign investors and international companies with an interest in US assets, I have found it very helpful to consider the frameworks discussed in the case when working with my clients.

Ali Choucri / HC Security and Investments” Case

Since I was a kid, all the Airtek employees know me and see me growing up as “the daughter of the owner,” which made highly challenging for me to change the way how the Airtek employees and my parents see me and establish myself as a future company’s executive. Through the BE-EDGE process of my capstone project for Masters in International Management, I conducted research, analyzation and consultation for the Airtek case. I was able to nurture my skills, sharpen my voice and views, and show Airtek managers my expertise in international management. This project provided me with the opportunity to show a different dimension of me that they had not have a chance to see before.

Sherry / “How Could Airtek Win Shanghai’s Market?” Case

I was thinking about my capstone course at Northeastern University a couple of days ago and thought of you. I really enjoyed your class and I remember mentioning that I wanted to go to Columbia University in my final "personal strategy" assignment. Thank you for making us do this "professional core" exercise and developing a case for GM Développement: Inc. It was an important factor in helping me visualizing getting in Columbia and graduating with my master's in Real Estate Development from there. Thank you again, Dr. Julia!

Josephine / “GM Développement: Inc.: A Partnership of Love and Business” Case

“The prospect of defining my personal strategy and mapping out my career path fills me with renewed purpose and motivation.”

Mike

AYUDA is an organization I care deeply about. I think it is a necessary resource for diabetes communities who have limited access to knowledge about how to live with the condition and how to manage their life in a healthy way. I really feel strongly about wanting to enact positive change in the world, and I feel as though this organization works to do just that. Working on the case for this organization gave me the opportunity to get an inside look on how nonprofits operate as well as the challenges they face in their work. I learned a lot about the industry they operate in and if I choose to work in the non-profit sphere, this information will be extremely valuable. What’s next? I feel that this project was an important part of my journey in becoming a global manager. Having the skills to create a consultancy report such as the one we worked this semester is essential for understanding how to analyze different markets around the world while simultaneously understanding each area’s unique culture and customs. I learned so much about my organization as well as the two markets we studied extensively and will bring this knowledge with me into my future career. I am happy to have learned these various frameworks that I can use to breakdown various organizations and markets, and feel that these elements are some of the most important topics I have learned this entire semester

Hannah / “AYUDA” Consulting Case

Prior to this capstone course, I was still under a suffocating impression that to work on international growth projects (expansion via market-entry or via m&a), it involved a heavily financial-focused process that would eventually exclude me from opportunities to see the character of projects I would like to. The final project — a real-life consulting case for a company’s dilemma of which European market to choose for a further extension — changed my perspective. I referred to this consulting project in my interviews and proved that I was able to connect with a client and add value to the company. I got the job of my dream! I felt that after this project I had a new confidence and a new respect for the qualitative analyses required to work internationally at any individual or enterprise level. I gained a much more firm understanding of strategy frameworks we had breezed over in previous coursework as well as some entirely new ones. Together, they added up to a complex toolbox that could be used in a number of settings throughout my career ahead. I found it stimulating and was very appreciative to had had the opportunity to take this as my very last MBA course. I felt more confident going into interviews and it closed the program as a holistic learning experience with the project for a company that actually mattered.

Sarah / “WAYFAIR Consulting Project: European Expansion”

The space I envision for myself in the global market is in a Corporate Social Responsibility (CSR) department for a large scale company to make positive, sustainable changes in the large scale. The AYUDA case was an excellent opportunity for me to dive into something that I care about and genuinely try to help an organization that helps others. AYUDA operates in the non-profit space which I am very much interested in. Although healthcare is not a particular field of interest for me, they are contributing to the greater good. I wanted to really understand the issues that those that are in the company face in order to properly come to a recommendation that would actually be viable. One of the most important aspects of being a consultant and a leader is to also be a listener. In the effort to generate value, I did a deep dive of secondary research into the markets of Argentina and Mexico to see if these would be viable options for AYUDA’s next markets. It was important for me to make sure that I give recommendations that were based on supported logic. What’s Next? This project was a perfect example of how I can apply my international business knowledge to organizations that are trying to do work that results in a positive impact on the world. Going forward, I will be able to show potential employers that I have the know-how and skill to be able to do research and recommend strategy backed by this research.

Joshua / “AYUDA” Consulting Case

My biggest takeaway from the BE-EDGE journey with Dr. Ivy was the experience of interacting with real corporate problems and finding the means to better answer my CEO’s dilemma. The emotion behind researching, interviewing, and feeling that I can add value made this experience so enriching. What is next? I am planning to implement the plan that I suggested, and the company is willing to sponsor my travel and put in place what was written