YOUR EDGE
BE = E + D + G + E four-course bundle in the BE-EDGE journey. Are you ready?
What is this course about?
The “Your EDGE” course combines the described above options into one cost-effective and logically interconnected bundle of all BE-EDGE assessment, training and coaching sessions. This course mirrors business/corporate strategy programs, but having YOU as the main focus of competitiveness and success. The “Your EDGE” course answers the most important questions for each of us- “What is my edge as a professional?” and “How can I make my vision of me a reality?”
LET’S DIVE INTO THE COURSE…
What does this course include?
- Combination of BE-EDGE coaching and training, it provides you with all described above resources (Your BE, Your Strategy, & Making Your Consulting Case)
- Step-by-step guide in crafting your edge in a desired professional world
This is the only option, after which you are eligible for “Masters” level of BE-EDGE Consult-a-thon and for BE-EDGE Coach certification.
who needs this course?
The course is most relevant for people, who are serious about crafting their edge for today’s and tomorrow’s professional worlds.
how much is this course?
As the smartest solution, this 4-course bundle is more cost-efficient than you buying Programs # 1 and # 2 separately.
HERE'S WHAT OUR EDGE CRAFTERS ARE SAYING ABOUT THEIR EXPERIENCE
The BE-EDGE experience allowed me to find the source of the problem in my family business. After graduation, I went back to my country and applied the knowledge into a practical issue. For example, the consulting case revealed that the culture was critical for my organization – more than other management components. Though I still had a long way to learn and needed to gain more experience, I relied on the BE-EDGE experience to establish myself as a transformational force. I introduced a task force effort to transform the culture, and together with my team, we made it successfully. The fundamental and practical knowledge we have learned from Dr. Ivy was the greatest power and a lifetime skill for us to be the survivor in the future, and it also helped me establish my own voice as a leader.
Henry / “JL Cambridge International, Inc. (Taiwan branch)” Case
I was thinking about my capstone course at Northeastern University a couple of days ago and thought of you. I really enjoyed your class and I remember mentioning that I wanted to go to Columbia University in my final "personal strategy" assignment. Thank you for making us do this "professional core" exercise and developing a case for GM Développement: Inc. It was an important factor in helping me visualizing getting in Columbia and graduating with my master's in Real Estate Development from there. Thank you again, Dr. Julia!
Josephine / “GM Développement: Inc.: A Partnership of Love and Business” Case
I have been using BE-EDGE to prepare for my interviews and I got my dream job! I use BE-EDGE to gain employers’ trust and enable them to picture themselves working with me in the future. Based on my personal experience and observation, people usually buy products that are emotionally related to them. It is the same rationale when hiring managers are making job offers. There are so many prospective job candidates who have the same degrees and the same years of experience as you do. This means that many people seem to be qualified for the job position.
Through my own experience, I have found Employers are looking for employees who can solve challenges and support company’s current success and future development, so understanding your core values and the industry that you wish to devote yourself to is very important. Following the advice in the Crafting Your Edge for Today's Job Market, I do heavy research on company’s organizational culture, evaluate main issues, find root causes, and devise action plans to address problems. I implement my plans, monitor the effectiveness and efficiency of the plans, and demonstrate the results to employers to solidify trusted relationships between us and achieve future goals. I have found that this strategy not only can be utilized when you are working, but also can be utilized when you are searching for a new job opportunity.
Elsa / M.S.P.M.
Being a recent graduate from the undergraduate level, I was absolutely terrified at what the future would hold for me. The biggest driver for me to pursue further education so early on was to feel more secure in myself and my abilities to perform in the career path I wish to pursue. Prior to taking a course with Professor Ivy, I had no idea where to start or how to start defining my path and creating a competitive portfolio of my characteristics. From day one in professor Ivy's program, I knew that I would find these answers. Primarily, I have been using the knowledge of crafting my EDGE to create a more in-demand portfolio for myself that is targeted at the career I want. Much like we learn quite early on in her book, I was able to define my industry, and then ultimately following those steps throughout the semester, I was able to envision myself at the point I want to get to in my career; something I was unable to see before. Also, beyond crafting my EDGE, I purposely chose to complete a second course with professor Ivy as the information from these classes directly enriched my professional goals.
Tamara / MSIM “Beyond Meets” Consulting Case
The consulting case was an opportunity for me to “test drive” my personal vision, mission, and self-analysis. It was a chance for me to evaluate whether my expected life path makes sense based on my capabilities. Working with management and having full control over the project with my group members helped me find my personal focus on the project and voice in the report. The experience of working on such a report has improved my understanding of the process, it has added to my portfolio, and I would feel comfortable reaching to our company contacts for references.
Andrew / “Cook Lumber” Case
The space I envision for myself in the global market is in a Corporate Social Responsibility (CSR) department for a large scale company to make positive, sustainable changes in the large scale. The AYUDA case was an excellent opportunity for me to dive into something that I care about and genuinely try to help an organization that helps others. AYUDA operates in the non-profit space which I am very much interested in. Although healthcare is not a particular field of interest for me, they are contributing to the greater good.
I wanted to really understand the issues that those that are in the company face in order to properly come to a recommendation that would actually be viable. One of the most important aspects of being a consultant and a leader is to also be a listener. In the effort to generate value, I did a deep dive of secondary research into the markets of Argentina and Mexico to see if these would be viable options for AYUDA’s next markets. It was important for me to make sure that I give recommendations that were based on supported logic.
What’s Next?
This project was a perfect example of how I can apply my international business knowledge to organizations that are trying to do work that results in a positive impact on the world. Going forward, I will be able to show potential employers that I have the know-how and skill to be able to do research and recommend strategy backed by this research.
Joshua / “AYUDA” Consulting Case
Regarding the semester market entry consulting project, I found the experience to be quite unique because I have never been required to conduct a research project before, no less one that involves working with a real company and providing genuine recommendations for its operations and business model.
Besides the fact that I was able to apply information that I learned in the class and gained an understanding of how grueling collaboration can be at times in the workplace, I also enhanced my social and professional capital by learning how to apply my acquired knowledge to a realistic business setting, communicate effectively in a business context, and present a convincing analysis for a dilemma faced by a business.
What’s next?
I plan to utilize this capital by fostering relationships with as many people as possible in a working environment, communicating consistently with those in command, and offering a critical global-minded perspective when dealing with large-scale issues. I hope to implement these skills in my repertoire in order to pursue a successful career in the business sector, and I plan to further investigate world business affairs as well as experiment with my newly acquired competencies in future courses at Northeastern that require realistic evaluations rather than hypothetical solutions.
Joshua / “Threshold.world” Consulting Case
Working on the HC consulting case gave me confidence to seek strategic partnerships in my own career. As a commercial real estate agent, I have used the skills learned from the case to form alliances with institutional real estate companies and investors. Working with foreign investors and international companies with an interest in US assets, I have found it very helpful to consider the frameworks discussed in the case when working with my clients.
Ali Choucri / HC Security and Investments” Case
The Consulting Case in my Capstone course ended up being relevant in ways I didn’t expect. Working through this case brought attention to a different way I want to look at my future. I have always felt that by not fully understanding what I want to do with my career, I wasn’t able to make strides until I figured it out. This project showed me there are far more aspects to success then a defined vision. I understand now that an emergent strategy can truly set me up for success through analyzing my core competencies like we did with the consulting case. In addition, our topic was very relevant to the industry I am going into. Working with a distribution company and analyzing supply chain efficiency in a company will be part of my career moving forward.
Jessi / “Brewery Distributing” Case
The case writing competition was a very rewarding experience, not just for me, but for those who were involved in the case itself. When we look at an organization on the outside, we actually have no clue of what devious behaviors may lurk on the inside from the perspective as an employee. As a future entrepreneur and CEO, I have learned to never dismiss my employees’ concerns. I believe that the "Making Your Case" experience with Dr. Ivy has allowed me to grow professionally and personally and has given me technical writing skills that will become sharper with time. From here, I will be starting my own corporation 4Q2015. I also want to become a business consultant to Disabled Veterans, like myself, who want to start and grow a business but don’t know how. I would also help existing businesses succeed by isolating organizational issues that may cause dysfunctional conflict.
