Subject area:                      Competitive Strategy, Corporate Level Strategy, Growth Strategy

Region:                                  Los Angeles, USA

Industry:                               HVAC System

Company:                             Pacific Air Heating & Air Conditioning

Decision Maker:                Brian Gonzalez, Owner

Dilemma: After years of ownership and experience, Brian of Pacific Air Heating & Air Conditioning knew it was finally time to expand his company. However, he struggled to find the appropriate technicians for his anticipated local expansion. He knew he was capable of producing quality work, but he had yet to find suitable employees to help him carry out his vision. 

Brian Gonzalez started a small HVAC (heating, ventilation, and air-conditioning) business in 2008, based in Los Angeles. Since 2003, Brian has gained experience alongside a seasoned HVAC technician, focusing on hands-on learning and self-directed research. Fast forward five years, and Brian established his company, Pacific Air, Heating & Air Conditioning. 

Initially, it was far from perfect. Brian dedicated himself to enhancing the company he established from scratch. Although there were moments when he felt uncertain about solving a problem, his vision kept him focused; no minor obstacle could deter him. He would return home to do extensive research until he could ensure every customer felt satisfied and at ease in their home.