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Empowering Women After Emigration: A Free Session with Julia Ivy in Warsaw

On July 30 (next Wednesday), we’re hosting an intimate (20-person) free of charge event for those who found themselves in emigration, facing a whirlwind of challenges and opportunities — both personal and professional. We’d especially love to invite women to join us.

Many of us have already felt how crucial it is, in our situation, not to lose our sense of direction, to reset priorities, and sometimes even rebuild ourselves entirely to adapt to new market conditions. It’s about aligning your personal strategy with your new environment — or, if you don’t have one yet, creating one to answer the question:

“How can I become in-demand (as a professional, a business owner, or an expert) in a new country?”

You’re warmly invited to a conversation with Julia Ivy:

“Rebuilding in Emigration: How to Find Your Professional Path When Everything Has Changed.”

The event will be held in Russian

Julia is a self-made woman who has personally experienced immigration, adapted as a professional (now a full-time professor at an American university), as a businesswoman, and as an individual. Being highly structured herself, Julia developed a clear framework for crafting or adapting personal strategies in times of change.

This informal, women-centered talk is a unique opportunity to:

  • Speak directly with the creator of the BE-EDGE method
  • Identify your strategic type using the EDGE framework
  • See if the BE-EDGE idea resonates with you and get all your questions answered
  •  Take the first step in building your personal ecosystem in a new reality
  • And enjoy meaningful time with like-minded women

The number of participants is limited to 20 people due to the venue capacity. The registration is obligatory.

Please register via this link.


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From Success to Significance: A Retreat for Women Redefining Their Next Chapter

What’s Next for Women Who’ve Done It All?

From June 26–29, 2025  BE-EDGE founder Dr. Julia Ivy led an exclusive VIP retreat, “Personal Strategy for the What’s Next Move,” in Gdańsk, Poland.

This private, invitation-only experience brought together a small circle of accomplished women—from CEOs and executives to educators and entrepreneurs—each ready to explore their next chapter through an EDGE-focused and SELF-focused strategy.

What is EDGE-focused and SELF-focused strategy?
A SELF-focused strategy helps individuals reconnect with their core values, aspirations, and inner drive—essential for designing a future that feels personal and authentic.

Learn more »

An EDGE-focused strategy aligns your unique blend of experience, values, and expertise to create a competitive advantage in the marketplace. It’s how you stand out while staying true to yourself.

Explore EDGE strategy »

No Phones. No Photos. Just Presence.
To foster true reflection and connection, the retreat was intentionally “no phone and no photo”—allowing participants to fully engage in the experience. While we honor their privacy, we applaud their courage to pause, reflect, and shape what comes next.

Organized by BE-EDGE | Led by Dr. Julia Ivy

Finalists of 2025 “Making Your Consulting Case” Competition Honored at Srinivasan Family Awards Dinner

The 2025 “Making Your Consulting Case” (MYCC) competition winners were honored at the Srinivasan Family Awards Dinner, gaining industry recognition and career opportunities. Their real-world consulting projects set them apart as emerging global consultants.

Finalists Vanessa Kwakye, Jack Jamroz, and Iryna Colon received awards for their consulting cases:

More than an academic achievement, these projects have transformed into tangible gigs, solidifying their positions as global problem solvers. Their work impressed industry professionals and enriched their portfolios, giving them a competitive edge in consulting.

Celebrating its third anniversary, the Srinivasan Family Awards program supports students tackling pressing issues in emerging markets. With this recognition, the MYCC finalists are poised to make lasting impacts worldwide.

Want to build your own consulting portfolio? Join the 2026 MYCC Competition now!

Recap: Dr. Julia Ivy’s Keynote at SECRA 2025

At SECRA 2025 on February 20th, Dr. Julia Ivy shared valuable insights on “When Case Writing is Meaningful for Students.” She explored how case writing serves as a bridge between students and businesses, enhances employability, and prepares them for the evolving job market.

Key takeaways included the importance of strategic differentiation, the role of consulting cases in career development, and how educators can integrate case writing into their curriculum. The session concluded with a discussion on empowering students to see case writing as an investment in their future.

Stay tuned for more insights from the event!

2025 MYCC Winners to Be Announced at WCA Conference in Canada

The 2025 Making Your Consulting Case (MYCC) Competition is nearing its conclusion, with winners set to be announced at the WCA Conference during the Western Academy of Management (WAM) annual meeting in Kelowna, Canada, this March 2025. This prestigious event will also feature an award ceremony recognizing outstanding achievements across various fields. Stay tuned for more details as we celebrate the hard work and innovation of this year’s MYCC participants!

 

Visit here to stay informed and find out who this year’s case clients are!

Want to start your consulting journey? Start here

Dr. Julia Ivy to Deliver Keynote at SECRA 2025 on When Case Writing is Meaningful for Students

Dr. Julia Ivy, a thought leader in Boutique Employability as a Competitive Strategy, has been invited as a keynote speaker at the Southeastern Conference for Research in Accounting (SECRA) on February 20-22, 2025. She will present on “When Case Writing is Meaningful for Students”, demonstrating how professionals and career changers can leverage consulting cases to build market value and gain a competitive edge.

 

With expertise in psychology and strategy, Dr. Ivy is dedicated to helping well-educated individuals facing the “What’s next?” challenge. Her research and personal experience as an immigrant navigating new career landscapes fuel her commitment to empowering professionals with personalized, strategic career solutions.

 

SECRA, a hub for academic and industry discussions, provides an ideal platform for Dr. Ivy to share her insights on MYCC and its role in transforming career trajectories.

Stay tuned for more updates on this exciting event!

Want to learn more about MYCC? Click here to explore how it can work for you!

BE-EDGE Launches First Annual MYCC Competition

The First Annual 2025 MYCC Competition is happening now! This year, nine compelling cases have been submitted, with 7 judges evaluating participants’ strategic approaches. The competition provides a platform for aspiring professionals to showcase their expertise and apply the MYCC framework in real-world scenarios. Stay tuned for results and highlights! 

2025 Case Company line up 

  • Pacific Air Heating & Air Conditioning
  • ALLY PHARMACY
  • NOVA POSHTA 
  • DTEK Renewables 
  • KYIVSTAR: A Telecommunications Company
  • Aptus Staffing Solutions
  • RECOIL TRAMPOLINE PARK
  • IMWE
  • FALL LINE 

 

Discover the cases now! 

Dr. Julia Ivy’s Holiday Message– A Fresh Start for 2025

This holiday season, Dr. Julia Ivy is sharing an inspiring message about new beginnings and taking charge of your future. If you’ve been feeling uncertain about your next steps, now’s the perfect time to start fresh and carve out your unique path.

To kick off the new year, Julia’s Personal Positioning Strategy course is available at a special holiday price—reduced from $119 to just $49! This is your opportunity to gain the clarity and confidence needed to stand out in 2025.

Don’t wait! This limited-time offer is your first step toward a purposeful and impactful year ahead.

Read more about the course here: https://be-edge.learnworlds.com/personal-positioning-strategy

Watch Dr. Julia Ivy’s Holiday message here: https://www.instagram.com/p/DD8V9qDNMWL/ 

Successful Completion of the Personal Strategy Workshop

On October 5, a group of 16 participants in Boston proudly completed the Personal Strategy Workshop, marking a significant milestone in their professional journeys. This workshop focused on the “So What” and implementation aspects of personal strategy, empowering individuals to effectively communicate their goals and aspirations.

Throughout the workshop, participants engaged in exciting activities aimed at exciting stakeholders about their personal strategies. The key goal was to help them elucidate their core, enabling them to deliver clear and impactful messages about their aspirations.

The framework covered several important areas:

  • Position: Understanding how to present themselves to potential employers.
  • Growth: Identifying who can be an investor in their growth.
  • Self: Supporting their lifestyle and life choices.
  • EDGE: Collaborating to highlight what makes them unique.

Participants learned three effective message delivery methods:

  1. Formal Written Messages: Crafting polished emails, cover letters, portfolios, and LinkedIn posts.
  2. Visual Storytelling: Using informal communication for trusted connections, such as recording videos for family members or close friends to share their goals.
  3. Narratives: Weaving short episodes from their lives to illustrate their ambitions and the decisions that shape their future, effectively planting seeds for conversations about their desired paths.

All participants left the workshop with a clearly defined personal strategy and the tools to effectively convey their messages to stakeholders. This program continues to exemplify BE-EDGE’s commitment to empowering individuals in their personal and professional development.

Learn more about Personal Positioning Strategy here

BE-EDGE Fall Digital Marketing Internship Program Now Open!

We are excited to announce that applications for our BE-EDGE Fall Internship Program are now open! This is a unique opportunity for aspiring digital marketing professionals to gain hands-on experience and build valuable skills in a fast-paced, creative environment.

The program offers specialized internship roles in the following areas:

  • Digital Marketing Intern specialized in Video Production: Work on creating engaging video content, from ideation to editing, that will be used across social media platforms and campaigns.
  • Digital Marketing Intern specialized in Community Management: Build and manage vibrant online communities by fostering meaningful interactions and relationships with our audience.
  • Digital Marketing Intern specialized in Social Media Content: Assist in planning, creating, and analyzing social media posts that align with broader marketing strategies.
  • Digital Marketing Intern specialized in Email Marketing: Support the development of targeted email campaigns, optimize subscriber lists, and track performance to enhance engagement.

Why an Internship Program?

 

The Fall Internship Program aligns with BE-EDGE’s mission to help individuals:

  • Discover their professional goals through exposure to various roles.
  • Gain practical experience working with an American startup company.
  • Contribute value and make a meaningful impact within the company.
  • Receive guidance on entering the job market as a global talent.

 

These core values are central to the BE-EDGE method, ensuring that participants receive comprehensive support and preparation for their professional journeys.

 

Program Highlights

 

  • Hands-on Projects: Interns will contribute to live campaigns and marketing strategies.
  • Mentorship: Work closely with experienced marketing professionals.
  • Skill Development: Learn industry-standard tools and strategies, with opportunities to enhance video production, social media management, and data analysis skills.

 

The internship will run for 3 months starting October to December 2024 and offers a flexible schedule of 10-20 hours per week, remote working model. This is a fantastic opportunity for students and recent graduates to jumpstart their digital marketing careers.

 

Applications are open now and will close on October 5, 2024, Saturday.

For more information and to apply, visit https://be-edge.com/be-edge-internship-program/

Zoom Workshop for All Case Authors: Prepare for the 2025 “Making Your Consulting Case” Competition

The Western Case Writers Association (WCA) and the Journal of Case Research and Inquiry (JCRI) are pleased to invite all educators, practitioners, and students to a Zoom Workshop dedicated to those submitting consulting cases for the 2025 “Making Your Consulting Case” competition.

 

This workshop is designed to help case authors refine their submissions, offering valuable insights into what makes a successful consulting case. Participants will benefit from expert advice tailored specifically for the competition, enhancing their ability to present compelling cases for the international stage.

Stay tuned for more updates on the workshop, including details on how it will support authors in preparing for the competition. Further information will be provided soon!

Learn more about Making Your Case Consulting (MYCC) here!

Upcoming Personal Strategy Workshops: A Comprehensive Two-Weekend Program

Clarify Your Path with Our Hybrid Workshops

We are thrilled to introduce a comprehensive two-weekend program designed to enhance your personal strategy and coaching skills, held at a prestigious university in Boston.

 

  1. Personal Positional Strategy Workshop – Part 1
  • Date: September 21, 2024
  • Location: Boston, MA (Hybrid – On Ground)
  • Details: Join us for the first part of our hybrid workshop series. This on-ground session will cover the basics of personal positional strategy, including an overview, assessment techniques, and effective coaching methods.

 

  1. Virtual Course: Personal Positional Strategy – Part 2
  • Dates: September 22 – October 4, 2024
  • Platform: Online
  • Details: Dive deeper into your personal strategy with Part 2 of our hybrid course. This virtual component focuses on your unique strategy, offering self-coaching and peer-coaching exercises. Follow Dr. Julia Ivy’s detailed step-by-step instructions and utilize provided templates to refine your approach. Explore the course here.

 

  1. Personal Positional Strategy Workshop – Part 3
  • Date: October 5, 2024
  • Location: Boston, MA (Hybrid – On Ground)
  • Details: Conclude the series with Part 3, focusing on impression management. This on-ground session will teach you how to effectively present your personal strategy to potential employers, partners, and sponsors.

 

Key Dates:

  • September 21: Hybrid workshop Part 1 in Boston
  • September 22 – October 4: Online course Part 2
  • October 5: Hybrid workshop Part 3 in Boston

 

Stay tuned for more updates, and if you’re interested in learning about your personal strategy, check out our course here!  For more information or to get in touch with us, contact us now!

Deadline Approaching for “Making Your Consulting Case Competition 2025” Case Proposal

Attention all aspiring consultants! The deadline for submitting your case proposal for the “Making Your Consulting Case Competition 2025” is quickly approaching. Don’t miss this opportunity to showcase your skills and compete for recognition in this prestigious international competition.

 

Key Details:

  • Submission Deadline: September 20, 2024
  • Competition: “Making Your Consulting Case Competition 2025”

Sign up here now! 

 

Prepare your case proposal and submit it by the deadline to ensure your participation in this exciting event. If you have any questions or need further information, feel free to contact us.

Good luck to all participants—we look forward to your innovative and insightful proposals!