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How BE-EDGE Consult-a-thon Prepares Students for the Future of Work and Supports the Communities That Need Them Most

In a crowded job market, many students struggle to answer the question: “What real value can I bring?”

At the same time, local organizations, nonprofits, businesses, and leaders face real challenges but often lack the resources to access strategic support.

What if both problems could be solved together?

That’s exactly what the BE-EDGE Consult-a-thon was built for. It’s not a competition. It’s not a classroom exercise. It’s a living bridge between global talents and community need.


The Consult-a-thon in Action

Over the 2 intensive weekend, students will step into the role of consultants. They meet with local business owners and community leaders who are facing tough, often urgent challenges — from growing a nonprofit’s reach to helping a restaurant bounce back post-pandemic.

Each student team chooses a project that aligns with what matters to them personally. They go deep — researching, strategizing, and building a prototype or plan that can be implemented immediately. And they don’t stop at recommendations. They pitch their solutions directly to the clients, take feedback, and often follow through.


For Students: The Future of Work Starts Here

The future doesn’t belong to those who simply have degrees. It belongs to those who can solve real problems, adapt fast, and communicate their value clearly.

BE-EDGE’s Consult-a-thon gives participants exactly that:

  • Real stakes: They work on live cases, not hypotheticals.
  • Real skills: Research, design thinking, teamwork, and communication.
  • Real impact: Clients walk away with something they can actually use.
  • Real relationships: Many students gain internships, long-term connections, and career references from the experience.

It’s career prep with soul and substance.


For Communities & Partners: Access to Global Talent That Cares

Every organization that joins as a Case Client brings a genuine challenge and leaves with new possibilities.

Whether it’s a community development office or a family-run food business, partners get:

  • Fresh eyes and new thinking from globally diverse student teams
  • A tailored action plan — whether it’s a marketing strategy, financial prototype, or user experience redesign
  • Energized partnership: Many choose to continue working with students after the Consult-a-thon ends

This isn’t charity. It’s collaboration.


Why This Model Works

The magic of the Consult-a-thon isn’t just in the results. It’s in the mindset it cultivates.

  • Students start seeing themselves as creators of value, not just job seekers.
  • Organizations start viewing young talent as collaborators, not just interns.
  • Everyone walks away with clarity, confidence, and often, a renewed sense of purpose.

This Is What The Future of Work Looks Like

It’s human-centered. It’s impact-oriented. And it’s already happening — right here at BE-EDGE.

If you’re ready to turn learning into action, talent into transformation, and connection into real community impact…

Join the next BE-EDGE Consult-a-thon You won’t just gain experience you’ll make one.

Want to Become a Partner Organization?

Whether you’re a nonprofit, a community group, or a small business — if you have a meaningful challenge and are open to collaborating with bright, purpose-driven talent, we’d love to work with you.

Partner with us here and become part of the next BE-EDGE Consult-a-thon.

Build a Meaningful Course from Your Life’s Work (We’ll Show You How)

Your Experience Matters More Than You Think

At BE-EDGE, we believe that everyone is a problem-solver—not just consultants. Whether you’ve led a team, managed a home, fixed complex business issues, or guided others through personal growth, your lived experience holds value.

That’s the idea behind our newest program:
Level 3 of Becoming a Case Consultant (BCC) Masters

This course helps people who are skilled in something—anything—to turn that knowledge into a structured, practical course that solves real problems for others. No consulting background? No problem. No fancy tech skills? We’ve got you covered.

You Don’t Need to Be a Teacher to Teach

Many hesitate to share what they know because they’re not “educators.” But you don’t have to be. BCC Masters guides you to:

  • Identify a real-world problem you’ve solved

  • Turn your process and insight into a story others can learn from

  • Create a micro-course with easy step-by-step coaching

You’ll get clear instructions, templates, and support—so you never feel lost or overwhelmed. If you can talk someone through how you solved something, you’re already more than halfway there.

And the best part? You’ll be helping others while building something of your own.

Make a Difference with Your Voice—Start Today

Becoming a Case Consultant through BCC Masters is about more than just making a course—it’s about sharing your voice to help others grow. If you’ve ever thought, “I wish someone had told me this sooner,” this is your chance to be that person for someone else.

Ready to begin your journey?

Learn more and apply here

Still unsure or want to talk it through with someone first?
We’re happy to help—contact us here and we’ll guide you step by step.

You don’t need to be perfect. You just need to start.
And we’ll walk with you the rest of the way.

Why Portfolios Are the New Degrees in Today’s Job Market

Employers Are Dropping Degree Requirements—in Favor of Demonstrated Skills

A recent feature in The Times highlights a global trend: companies like IBM, Google, Accenture, Kellogg’s, and Siemens are eliminating degree requirements, focusing instead on practical competence and portfolio work. Between 2021 to 2024, LinkedIn reported a 14.2% increase in job postings not requiring degrees, and nearly half of UK employers no longer view degrees as essential.

In the UK, Neal Clifford, CEO of Kurt Geiger chose to scrap degree requirements altogether, saying “it takes away the paper ceiling” and allows talented candidates to shine based on real-world ability, not academic pedigree.Read more

2025 BE‑EDGE Consult‑a‑thon®: Final Weekend Ahead

We’ve reached the second and final weekend of the 2025 BE‑EDGE Consult‑a‑thon, and something truly special is unfolding. Over the past week, four teams of emerging consultants have partnered with local organizations to tackle real-world challenges—and now, they’re preparing to deliver their final presentations.

This is more than a simulation. It’s consulting in action, guided by the BE‑EDGE method, and grounded in one of its most powerful principles: Excite with Impact.

 

Why this matters — Excite with Impact

The last step of the BE‑EDGE method, “E” for Excite, is all about delivering ideas that spark change and doing so with impact.

That means creating strategies that don’t just look good on paper, but that truly matter to clients and their communities. It means helping local organizations grow stronger while showcasing your voice, your value, and your consulting skillset.

Our participants are doing just that, contributing to local progress and proving their capability as problem-solvers in the real world.

This is consulting with head and heart. Strategy and service. Learning and leadership.

 

What’s happening this weekend?

  • Four local organizations – each with a pressing challenge will receive strategic consulting presentations from their assigned teams.

  • Each team of four consultants has spent the past week researching, problem-solving, and refining their solutions with input from mentors and stakeholders.

  • This weekend, it all comes together as they present their final recommendations, ready to hand over fresh, practical, and community-conscious strategies.

 

Real teams. Real issues. Real impact.

Here’s a glimpse at what these talented consultants have been working on:

Team Greater Ashmont Main Street – Jacob, Krisha, Timothy, Gaethan

Team Hyde Park Main Street – Ajay, Kevin, Bilguissa, Liza

Team Greater Grove Hall Main Street – Jack, Eldar, Lin, Philip

Team JP Centre/South Main Street – Jasper, Arjav, Tracy, William

In every case, the consulting teams are not just analyzing problems—they’re helping organizations evolve, thrive, and better serve their missions.

 

What they gain and give

The beauty of the BE-EDGE Consult‑a‑thon lies in its dual impact:

  • For participants: Hands-on consulting experience, confidence in their voice, and a clear demonstration of their value to future employers or clients.

  • For organizations: Insightful strategies, fresh perspectives, and the momentum to move forward with clarity and purpose.

  • For the community: Stronger local ecosystems, more resilient service providers, and a reminder that real change often begins with collaboration.

To our participants, client partners, mentors, and supporters, thank you for being part of something that is intellectually challenging, emotionally rewarding, and socially meaningful.

As our teams prepare to present this weekend, we celebrate more than just solutions. We celebrate the spirit of Exciting with Impact, of using our skills not only to solve problems, but to uplift people, strengthen communities, and grow as purposeful professionals.

Let’s keep building futures with strategy, empathy, and a whole lot of heart.

Meet the 2025 MYCC Finalists

The first-ever International “Making Your Consulting Case” (MYCC) 2025 competition wrapped up in Kelowna, BC, spotlighting the next generation of global case consultants. Hosted in this vibrant Canadian city, the event brought together innovative minds from around the world to present real-world strategy cases.

After a series of rigorous presentations and impressive insights, the winners of MYCC 2025 have been announced:

First Place

Iryna Colon
Case: NOVA POSHTA: Expansion into West Europe

Second Place

Jack Jamroz
Case: KYIVSTAR: A Telecommunications Company in the Face of an Invasion

Third Place

Katelyn Guevara
Case: I Did It My Way: Pacific Air’s Journey in Management

Honorable Mentions

Vanessa Kwakye
Case: ALLY PHARMACY: Providing Reliable Healthcare Solutions Across Africa

Julia Adrian
Case: DTEK Renewables – International Extension

Congratulations to all participants for their strategic thinking, bold ideas, and commitment to delivering value. The 2025 MYCC competition has once again proven the power of case consulting to drive meaningful impact in a global marketplace.

Stay tuned for what’s next at BE-EDGE. 

 

Want to practice your consulting skills while waiting for the next MYCC?

Take our free course on Making Your Consulting Case (MYCC) and start making an impact.

 

BE-EDGE Launches “Becoming a Case Consultant (BCC) Course Creator Program” to Bridge the Gap Between Learning and Real-World Experience

BE-EDGE is excited to launch the BCC Course Creator Program, an opportunity for anyone—whether you’re a student, recent graduate, or industry explorer—to turn what you know into real-world case consulting experiences for others. No teaching background? No problem. This program is for anyone who wants to share insights, create hands-on learning opportunities, and help others gain experience while strengthening their own resume.

 

Why It Matters:
Most job postings ask for experience, even for entry-level roles. Certifications and coursework alone aren’t enough—employers want proof that candidates can apply what they’ve learned. BCC helps bridge this gap by providing project-based experiences that showcase real skills.

 

Who Can Join?
– Anyone with knowledge to share—no formal teaching background required.
– Recent grads and career changers who want to explore new industries.
– People who love breaking down ideas and guiding others.

 

“Learning isn’t just about taking courses—it’s about applying what you know. The BCC Course Creator Program gives people a way to share their knowledge in a practical, resume-building way while helping others gain hands-on experience,” said Kate, the BCC Managing Director.


Ready to turn what you know into a valuable experience for others? Join the BCC Course Creator Program today. 

Apply here.

Join our community of course creators here.   

Finalists of 2025 “Making Your Consulting Case” Competition Honored at Srinivasan Family Awards Dinner

The 2025 “Making Your Consulting Case” (MYCC) competition winners were honored at the Srinivasan Family Awards Dinner, gaining industry recognition and career opportunities. Their real-world consulting projects set them apart as emerging global consultants.

Finalists Vanessa Kwakye, Jack Jamroz, and Iryna Colon received awards for their consulting cases:

More than an academic achievement, these projects have transformed into tangible gigs, solidifying their positions as global problem solvers. Their work impressed industry professionals and enriched their portfolios, giving them a competitive edge in consulting.

Celebrating its third anniversary, the Srinivasan Family Awards program supports students tackling pressing issues in emerging markets. With this recognition, the MYCC finalists are poised to make lasting impacts worldwide.

Want to build your own consulting portfolio? Join the 2026 MYCC Competition now!

Recap: Dr. Julia Ivy’s Keynote at SECRA 2025

At SECRA 2025 on February 20th, Dr. Julia Ivy shared valuable insights on “When Case Writing is Meaningful for Students.” She explored how case writing serves as a bridge between students and businesses, enhances employability, and prepares them for the evolving job market.

Key takeaways included the importance of strategic differentiation, the role of consulting cases in career development, and how educators can integrate case writing into their curriculum. The session concluded with a discussion on empowering students to see case writing as an investment in their future.

Stay tuned for more insights from the event!

Dr. Julia Ivy to Keynote at WCA 2025: Consulting Cases for Employability Investments

On March 20, 2025, Dr. Julia Ivy will take the stage as a keynote speaker at the Western Casewriters Association 2025 Conference, sharing her expertise on how consulting cases can transform employability. In her talk, Dr. Ivy will explore how career changers and students can use consulting cases to sharpen skills, boost their marketability, and create meaningful professional connections.

Her innovative approach offers practical strategies for leveraging real-world cases to stand out in competitive job markets. Don’t miss the chance to learn from one of the leading voices in employability strategy! Stay tuned for more updates as Dr. Ivy prepares to share her insights at the WCA 2025 Conference!

2025 MYCC Winners to Be Announced at WCA Conference in Canada

The 2025 Making Your Consulting Case (MYCC) Competition is nearing its conclusion, with winners set to be announced at the WCA Conference during the Western Academy of Management (WAM) annual meeting in Kelowna, Canada, this March 2025. This prestigious event will also feature an award ceremony recognizing outstanding achievements across various fields. Stay tuned for more details as we celebrate the hard work and innovation of this year’s MYCC participants!

 

Visit here to stay informed and find out who this year’s case clients are!

Want to start your consulting journey? Start here

Dr. Julia Ivy to Deliver Keynote at SECRA 2025 on When Case Writing is Meaningful for Students

Dr. Julia Ivy, a thought leader in Boutique Employability as a Competitive Strategy, has been invited as a keynote speaker at the Southeastern Conference for Research in Accounting (SECRA) on February 20-22, 2025. She will present on “When Case Writing is Meaningful for Students”, demonstrating how professionals and career changers can leverage consulting cases to build market value and gain a competitive edge.

 

With expertise in psychology and strategy, Dr. Ivy is dedicated to helping well-educated individuals facing the “What’s next?” challenge. Her research and personal experience as an immigrant navigating new career landscapes fuel her commitment to empowering professionals with personalized, strategic career solutions.

 

SECRA, a hub for academic and industry discussions, provides an ideal platform for Dr. Ivy to share her insights on MYCC and its role in transforming career trajectories.

Stay tuned for more updates on this exciting event!

Want to learn more about MYCC? Click here to explore how it can work for you!

BE-EDGE Launches First Annual MYCC Competition

The First Annual 2025 MYCC Competition is happening now! This year, nine compelling cases have been submitted, with 7 judges evaluating participants’ strategic approaches. The competition provides a platform for aspiring professionals to showcase their expertise and apply the MYCC framework in real-world scenarios. Stay tuned for results and highlights! 

2025 Case Company line up 

  • Pacific Air Heating & Air Conditioning
  • ALLY PHARMACY
  • NOVA POSHTA 
  • DTEK Renewables 
  • KYIVSTAR: A Telecommunications Company
  • Aptus Staffing Solutions
  • RECOIL TRAMPOLINE PARK
  • IMWE
  • FALL LINE 

 

Discover the cases now! 

Dr. Julia Ivy’s Holiday Message– A Fresh Start for 2025

This holiday season, Dr. Julia Ivy is sharing an inspiring message about new beginnings and taking charge of your future. If you’ve been feeling uncertain about your next steps, now’s the perfect time to start fresh and carve out your unique path.

To kick off the new year, Julia’s Personal Positioning Strategy course is available at a special holiday price—reduced from $119 to just $49! This is your opportunity to gain the clarity and confidence needed to stand out in 2025.

Don’t wait! This limited-time offer is your first step toward a purposeful and impactful year ahead.

Read more about the course here: https://be-edge.learnworlds.com/personal-positioning-strategy

Watch Dr. Julia Ivy’s Holiday message here: https://www.instagram.com/p/DD8V9qDNMWL/ 

Successful Completion of the Personal Strategy Workshop

On October 5, a group of 16 participants in Boston proudly completed the Personal Strategy Workshop, marking a significant milestone in their professional journeys. This workshop focused on the “So What” and implementation aspects of personal strategy, empowering individuals to effectively communicate their goals and aspirations.

Throughout the workshop, participants engaged in exciting activities aimed at exciting stakeholders about their personal strategies. The key goal was to help them elucidate their core, enabling them to deliver clear and impactful messages about their aspirations.

The framework covered several important areas:

  • Position: Understanding how to present themselves to potential employers.
  • Growth: Identifying who can be an investor in their growth.
  • Self: Supporting their lifestyle and life choices.
  • EDGE: Collaborating to highlight what makes them unique.

Participants learned three effective message delivery methods:

  1. Formal Written Messages: Crafting polished emails, cover letters, portfolios, and LinkedIn posts.
  2. Visual Storytelling: Using informal communication for trusted connections, such as recording videos for family members or close friends to share their goals.
  3. Narratives: Weaving short episodes from their lives to illustrate their ambitions and the decisions that shape their future, effectively planting seeds for conversations about their desired paths.

All participants left the workshop with a clearly defined personal strategy and the tools to effectively convey their messages to stakeholders. This program continues to exemplify BE-EDGE’s commitment to empowering individuals in their personal and professional development.

Learn more about Personal Positioning Strategy here

BE-EDGE Fall Digital Marketing Internship Program Now Open!

We are excited to announce that applications for our BE-EDGE Fall Internship Program are now open! This is a unique opportunity for aspiring digital marketing professionals to gain hands-on experience and build valuable skills in a fast-paced, creative environment.

The program offers specialized internship roles in the following areas:

  • Digital Marketing Intern specialized in Video Production: Work on creating engaging video content, from ideation to editing, that will be used across social media platforms and campaigns.
  • Digital Marketing Intern specialized in Community Management: Build and manage vibrant online communities by fostering meaningful interactions and relationships with our audience.
  • Digital Marketing Intern specialized in Social Media Content: Assist in planning, creating, and analyzing social media posts that align with broader marketing strategies.
  • Digital Marketing Intern specialized in Email Marketing: Support the development of targeted email campaigns, optimize subscriber lists, and track performance to enhance engagement.

Why an Internship Program?

 

The Fall Internship Program aligns with BE-EDGE’s mission to help individuals:

  • Discover their professional goals through exposure to various roles.
  • Gain practical experience working with an American startup company.
  • Contribute value and make a meaningful impact within the company.
  • Receive guidance on entering the job market as a global talent.

 

These core values are central to the BE-EDGE method, ensuring that participants receive comprehensive support and preparation for their professional journeys.

 

Program Highlights

 

  • Hands-on Projects: Interns will contribute to live campaigns and marketing strategies.
  • Mentorship: Work closely with experienced marketing professionals.
  • Skill Development: Learn industry-standard tools and strategies, with opportunities to enhance video production, social media management, and data analysis skills.

 

The internship will run for 3 months starting October to December 2024 and offers a flexible schedule of 10-20 hours per week, remote working model. This is a fantastic opportunity for students and recent graduates to jumpstart their digital marketing careers.

 

Applications are open now and will close on October 5, 2024, Saturday.

For more information and to apply, visit https://be-edge.com/be-edge-internship-program/

Zoom Workshop for All Case Authors: Prepare for the 2025 “Making Your Consulting Case” Competition

The Western Case Writers Association (WCA) and the Journal of Case Research and Inquiry (JCRI) are pleased to invite all educators, practitioners, and students to a Zoom Workshop dedicated to those submitting consulting cases for the 2025 “Making Your Consulting Case” competition.

 

This workshop is designed to help case authors refine their submissions, offering valuable insights into what makes a successful consulting case. Participants will benefit from expert advice tailored specifically for the competition, enhancing their ability to present compelling cases for the international stage.

Stay tuned for more updates on the workshop, including details on how it will support authors in preparing for the competition. Further information will be provided soon!

Learn more about Making Your Case Consulting (MYCC) here!

Upcoming Personal Strategy Workshops: A Comprehensive Two-Weekend Program

Clarify Your Path with Our Hybrid Workshops

We are thrilled to introduce a comprehensive two-weekend program designed to enhance your personal strategy and coaching skills, held at a prestigious university in Boston.

 

  1. Personal Positional Strategy Workshop – Part 1
  • Date: September 21, 2024
  • Location: Boston, MA (Hybrid – On Ground)
  • Details: Join us for the first part of our hybrid workshop series. This on-ground session will cover the basics of personal positional strategy, including an overview, assessment techniques, and effective coaching methods.

 

  1. Virtual Course: Personal Positional Strategy – Part 2
  • Dates: September 22 – October 4, 2024
  • Platform: Online
  • Details: Dive deeper into your personal strategy with Part 2 of our hybrid course. This virtual component focuses on your unique strategy, offering self-coaching and peer-coaching exercises. Follow Dr. Julia Ivy’s detailed step-by-step instructions and utilize provided templates to refine your approach. Explore the course here.

 

  1. Personal Positional Strategy Workshop – Part 3
  • Date: October 5, 2024
  • Location: Boston, MA (Hybrid – On Ground)
  • Details: Conclude the series with Part 3, focusing on impression management. This on-ground session will teach you how to effectively present your personal strategy to potential employers, partners, and sponsors.

 

Key Dates:

  • September 21: Hybrid workshop Part 1 in Boston
  • September 22 – October 4: Online course Part 2
  • October 5: Hybrid workshop Part 3 in Boston

 

Stay tuned for more updates, and if you’re interested in learning about your personal strategy, check out our course here!  For more information or to get in touch with us, contact us now!

Deadline Approaching for “Making Your Consulting Case Competition 2025” Case Proposal

Attention all aspiring consultants! The deadline for submitting your case proposal for the “Making Your Consulting Case Competition 2025” is quickly approaching. Don’t miss this opportunity to showcase your skills and compete for recognition in this prestigious international competition.

 

Key Details:

  • Submission Deadline: September 20, 2024
  • Competition: “Making Your Consulting Case Competition 2025”

Sign up here now! 

 

Prepare your case proposal and submit it by the deadline to ensure your participation in this exciting event. If you have any questions or need further information, feel free to contact us.

Good luck to all participants—we look forward to your innovative and insightful proposals! 

CEO World: Julia Ivy on Synchronizing Companies’ Competitive Strategy with Built-in Employability of Their Employees FOR EMPLOYERS

Companies that honor the competitive strategy of “built-in employability” are able to recalibrate for fast recovery, and even growth, in times when the economy struggles. These companies know to turn to the vast reserve of internal talent represented among staff impact to their competitive strategies.

Built-in employability celebrates the culture of “making your case for shaping your space.” It allows them to apply the array of skills and talents that they have accumulated from their previous jobs, hobbies or experiences for designing their own unique space in the company. In companies with an internal strategy for built-in employability, employees feel empowered to utilize their distinctive body of knowledge to provide novel ideas and problem-solving abilities across the organization where they can make a difference.

Especially in this time of crisis and dramatic change to normal business operations, companies can utilize the concept of built-in employability among employees to unleash new, creative and innovative approaches that will better position the organization for relevance and survival.

The inherent value in built-in employability rests on four pillars:

  1. We are multidimensional.
    Employees may be given the title of “accountant,” or “salesperson” or “administrator,” but none of the people in these roles are one-dimensional. No employees should be compartmentalized or limited to applying only those skills applicable to the job at hand. Employees bring with them a diverse skill set that extends beyond their job descriptions. They may have passions and capabilities developed from previous careers that entailed a dramatically different professional environment. They may have experience operating in emerging economies, as a professional athlete, or in an entirely unrelated industry that give them unique perspectives they can contribute. Taken together, the personal, social, and professional capital of multidimensional employees can be a resource as companies develop new products or services, or ways of operating, communicating, or problem-solving.
    For example, a project manager may have former military experience that involved deployment in a remote part of the world. His experience can lend itself to teams who are now working virtually.
  2. We rely on employees’ creative edge.
    Converting the stockpile of employees’ multidimensional capital into an asset and a source of increasing the company’s competitive edge can be accomplished by institutionalizing ways to solicit and implement their winning ideas. Managers must regularly share company challenges and ask employees to present proposals that can help solve them.
    For example, a security guard employed by a now-shuttered historical museum solves the museum’s challenge of keeping patrons engaged during the coronavirus epidemic by acting as a tour guide via Twitter.
  3. We invite “Make Your Case” proposals.
    When companies face a pressing challenge, instead of bringing in consultants to find answers, they start by activating their own staff to offer solutions. This can be formalized through Make Your Case initiatives. Such initiatives provide a canvas for employees’ problem-solving contributions. Proposals can come from individuals or small teams. The company lays out the context and criteria in a way that standardizes submissions.
    For example, an employee with long-standing experience in video gaming proposes an innovative and virtual outreach campaign to involve teens in the company’s product in her Make Your Case solution to tap new audiences in this time of social distancing.
  4. We welcome staff to “shape their space” within the company.
    Employee-proposed solutions to critical company challenges offer value through fresh ideas that have often been field-tested in other contexts. These solutions also showcase employees’ built-in employability as their involvement in finding and implementing innovative solutions broadens their role in the company. By inviting employees to express their original ideas and define a course of action, they’re provided a stepping-stone for shaping their unique and valuable space within the company.
    For example, a team of employees proposed a solution to the company’s canned customer messages for keeping clients informed during the pandemic’s shelter-in-place requirements. Their experiences with posting inspirational YouTube videos online led to a campaign of rousing videos about what employees were doing to help with organizational outreach efforts in their communities. They worked directly with the marketing and communication team to help keep the company top-of-mind among customers.

Using the four pillars of built-in employability, companies engage their diverse staff to generate value by applying their multidimensional expertise in Make Your Case initiatives. At the same time, employees craft their space in the company as they’re given a chance to showcase their capabilities. They feel a sense of ownership as they identify and implement valuable solutions to pressing company challenges.