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Successful Completion of the Personal Strategy Workshop

October 10, 20240

On October 5, a group of 16 participants in Boston proudly completed the Personal Strategy Workshop, marking a significant milestone in their professional journeys. This workshop focused on the “So What” and implementation aspects of personal strategy, empowering individuals to effectively communicate their goals and aspirations.

Throughout the workshop, participants engaged in exciting activities aimed at exciting stakeholders about their personal strategies. The key goal was to help them elucidate their core, enabling them to deliver clear and impactful messages about their aspirations.

The framework covered several important areas:

  • Position: Understanding how to present themselves to potential employers.
  • Growth: Identifying who can be an investor in their growth.
  • Self: Supporting their lifestyle and life choices.
  • EDGE: Collaborating to highlight what makes them unique.

Participants learned three effective message delivery methods:

  1. Formal Written Messages: Crafting polished emails, cover letters, portfolios, and LinkedIn posts.
  2. Visual Storytelling: Using informal communication for trusted connections, such as recording videos for family members or close friends to share their goals.
  3. Narratives: Weaving short episodes from their lives to illustrate their ambitions and the decisions that shape their future, effectively planting seeds for conversations about their desired paths.

All participants left the workshop with a clearly defined personal strategy and the tools to effectively convey their messages to stakeholders. This program continues to exemplify BE-EDGE’s commitment to empowering individuals in their personal and professional development.

Learn more about Personal Positioning Strategy here! 

BE-EDGE Fall Digital Marketing Internship Program Now Open!

October 9, 20240

We are excited to announce that applications for our BE-EDGE Fall Internship Program are now open! This is a unique opportunity for aspiring digital marketing professionals to gain hands-on experience and build valuable skills in a fast-paced, creative environment.

The program offers specialized internship roles in the following areas:

  • Digital Marketing Intern specialized in Video Production: Work on creating engaging video content, from ideation to editing, that will be used across social media platforms and campaigns.
  • Digital Marketing Intern specialized in Community Management: Build and manage vibrant online communities by fostering meaningful interactions and relationships with our audience.
  • Digital Marketing Intern specialized in Social Media Content: Assist in planning, creating, and analyzing social media posts that align with broader marketing strategies.
  • Digital Marketing Intern specialized in Email Marketing: Support the development of targeted email campaigns, optimize subscriber lists, and track performance to enhance engagement.

Why an Internship Program?

 

The Fall Internship Program aligns with BE-EDGE’s mission to help individuals:

  • Discover their professional goals through exposure to various roles.
  • Gain practical experience working with an American startup company.
  • Contribute value and make a meaningful impact within the company.
  • Receive guidance on entering the job market as a global talent.

 

These core values are central to the BE-EDGE method, ensuring that participants receive comprehensive support and preparation for their professional journeys.

 

Program Highlights

 

  • Hands-on Projects: Interns will contribute to live campaigns and marketing strategies.
  • Mentorship: Work closely with experienced marketing professionals.
  • Skill Development: Learn industry-standard tools and strategies, with opportunities to enhance video production, social media management, and data analysis skills.

 

The internship will run for 3 months starting October to December 2024 and offers a flexible schedule of 10-20 hours per week, remote working model. This is a fantastic opportunity for students and recent graduates to jumpstart their digital marketing careers.

 

Applications are open now and will close on October 5, 2024, Saturday.

For more information and to apply, visit https://be-edge.com/be-edge-internship-program/ . 

Zoom Workshop for All Case Authors: Prepare for the 2025 “Making Your Consulting Case” Competition

September 28, 20240

The Western Case Writers Association (WCA) and the Journal of Case Research and Inquiry (JCRI) are pleased to invite all educators, practitioners, and students to a Zoom Workshop dedicated to those submitting consulting cases for the 2025 “Making Your Consulting Case” competition.

 

This workshop is designed to help case authors refine their submissions, offering valuable insights into what makes a successful consulting case. Participants will benefit from expert advice tailored specifically for the competition, enhancing their ability to present compelling cases for the international stage.

Stay tuned for more updates on the workshop, including details on how it will support authors in preparing for the competition. Further information will be provided soon!

Learn more about Making Your Case Consulting (MYCC) here!

Upcoming Personal Strategy Workshops: A Comprehensive Two-Weekend Program

September 19, 20240

Clarify Your Path with Our Hybrid Workshops

We are thrilled to introduce a comprehensive two-weekend program designed to enhance your personal strategy and coaching skills, held at a prestigious university in Boston.

 

  1. Personal Positional Strategy Workshop – Part 1
  • Date: September 21, 2024
  • Location: Boston, MA (Hybrid – On Ground)
  • Details: Join us for the first part of our hybrid workshop series. This on-ground session will cover the basics of personal positional strategy, including an overview, assessment techniques, and effective coaching methods.

 

  1. Virtual Course: Personal Positional Strategy – Part 2
  • Dates: September 22 – October 4, 2024
  • Platform: Online
  • Details: Dive deeper into your personal strategy with Part 2 of our hybrid course. This virtual component focuses on your unique strategy, offering self-coaching and peer-coaching exercises. Follow Dr. Julia Ivy’s detailed step-by-step instructions and utilize provided templates to refine your approach. Explore the course here.

 

  1. Personal Positional Strategy Workshop – Part 3
  • Date: October 5, 2024
  • Location: Boston, MA (Hybrid – On Ground)
  • Details: Conclude the series with Part 3, focusing on impression management. This on-ground session will teach you how to effectively present your personal strategy to potential employers, partners, and sponsors.

 

Key Dates:

  • September 21: Hybrid workshop Part 1 in Boston
  • September 22 – October 4: Online course Part 2
  • October 5: Hybrid workshop Part 3 in Boston

 

Stay tuned for more updates, and if you’re interested in learning about your personal strategy, check out our course here!  For more information or to get in touch with us, contact us now!

Deadline Approaching for “Making Your Consulting Case Competition 2025” Case Proposal

September 18, 20240

Attention all aspiring consultants! The deadline for submitting your case proposal for the “Making Your Consulting Case Competition 2025” is quickly approaching. Don’t miss this opportunity to showcase your skills and compete for recognition in this prestigious international competition.

 

Key Details:

  • Submission Deadline: September 20, 2024
  • Competition: “Making Your Consulting Case Competition 2025”

Sign up here now! 

 

Prepare your case proposal and submit it by the deadline to ensure your participation in this exciting event. If you have any questions or need further information, feel free to contact us.

Good luck to all participants—we look forward to your innovative and insightful proposals! 

CEO World: Julia Ivy on Synchronizing Companies’ Competitive Strategy with Built-in Employability of Their Employees FOR EMPLOYERS

September 12, 20240

Companies that honor the competitive strategy of “built-in employability” are able to recalibrate for fast recovery, and even growth, in times when the economy struggles. These companies know to turn to the vast reserve of internal talent represented among staff impact to their competitive strategies.

Built-in employability celebrates the culture of “making your case for shaping your space.” It allows them to apply the array of skills and talents that they have accumulated from their previous jobs, hobbies or experiences for designing their own unique space in the company. In companies with an internal strategy for built-in employability, employees feel empowered to utilize their distinctive body of knowledge to provide novel ideas and problem-solving abilities across the organization where they can make a difference.

Especially in this time of crisis and dramatic change to normal business operations, companies can utilize the concept of built-in employability among employees to unleash new, creative and innovative approaches that will better position the organization for relevance and survival.

The inherent value in built-in employability rests on four pillars:

  1. We are multidimensional.
    Employees may be given the title of “accountant,” or “salesperson” or “administrator,” but none of the people in these roles are one-dimensional. No employees should be compartmentalized or limited to applying only those skills applicable to the job at hand. Employees bring with them a diverse skill set that extends beyond their job descriptions. They may have passions and capabilities developed from previous careers that entailed a dramatically different professional environment. They may have experience operating in emerging economies, as a professional athlete, or in an entirely unrelated industry that give them unique perspectives they can contribute. Taken together, the personal, social, and professional capital of multidimensional employees can be a resource as companies develop new products or services, or ways of operating, communicating, or problem-solving.
    For example, a project manager may have former military experience that involved deployment in a remote part of the world. His experience can lend itself to teams who are now working virtually.
  2. We rely on employees’ creative edge.
    Converting the stockpile of employees’ multidimensional capital into an asset and a source of increasing the company’s competitive edge can be accomplished by institutionalizing ways to solicit and implement their winning ideas. Managers must regularly share company challenges and ask employees to present proposals that can help solve them.
    For example, a security guard employed by a now-shuttered historical museum solves the museum’s challenge of keeping patrons engaged during the coronavirus epidemic by acting as a tour guide via Twitter.
  3. We invite “Make Your Case” proposals.
    When companies face a pressing challenge, instead of bringing in consultants to find answers, they start by activating their own staff to offer solutions. This can be formalized through Make Your Case initiatives. Such initiatives provide a canvas for employees’ problem-solving contributions. Proposals can come from individuals or small teams. The company lays out the context and criteria in a way that standardizes submissions.
    For example, an employee with long-standing experience in video gaming proposes an innovative and virtual outreach campaign to involve teens in the company’s product in her Make Your Case solution to tap new audiences in this time of social distancing.
  4. We welcome staff to “shape their space” within the company.
    Employee-proposed solutions to critical company challenges offer value through fresh ideas that have often been field-tested in other contexts. These solutions also showcase employees’ built-in employability as their involvement in finding and implementing innovative solutions broadens their role in the company. By inviting employees to express their original ideas and define a course of action, they’re provided a stepping-stone for shaping their unique and valuable space within the company.
    For example, a team of employees proposed a solution to the company’s canned customer messages for keeping clients informed during the pandemic’s shelter-in-place requirements. Their experiences with posting inspirational YouTube videos online led to a campaign of rousing videos about what employees were doing to help with organizational outreach efforts in their communities. They worked directly with the marketing and communication team to help keep the company top-of-mind among customers.

Using the four pillars of built-in employability, companies engage their diverse staff to generate value by applying their multidimensional expertise in Make Your Case initiatives. At the same time, employees craft their space in the company as they’re given a chance to showcase their capabilities. They feel a sense of ownership as they identify and implement valuable solutions to pressing company challenges.

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