I cannot believe how much I have learned in this course over the last 4 months. Coming into this course, I had no idea what to expect. Throughout my career in D’Amore-McKim business school, I have constantly been studying cases and never would I have thought I would have the opportunity to contribute to a case of my own. I got lucky enough to be working in a group that shared similar interests and differentiated skill sets as myself. Through working with them and learning all the different aspects of this course, I have been able to find my true core competencies and develop a vision for myself moving forward in the future. Also, through this synthesis paper, I have been able to put all these things into writing and make a contract for myself to abide by.
Alark / “MO-TRAX: E-Payments and Ride-Sharing Business in Asia” Case
“Every student should take as it forces you to identify your current career options against your aspirational career options and finetune your reasons, rationale, and step to get to where you want to end up.”
The most rewarding thing for me was proving to myself that I can do complicated research about the industry I knew nothing about. I was able to communicate with the company’s executives and provide my recommendations based on my theoretical knowledge.
I've spent a lot of time researching the industry, the company, and it's a new technological tool to be able to discuss it during the interview and get details for my case. I also realized that I really like to do this kind of project.
Jane / “GrabCAD. Social Marketing Strategy” Case
The space I envision for myself in the global market is in a Corporate Social Responsibility (CSR) department for a large scale company to make positive, sustainable changes in the large scale. The AYUDA case was an excellent opportunity for me to dive into something that I care about and genuinely try to help an organization that helps others. AYUDA operates in the non-profit space which I am very much interested in. Although healthcare is not a particular field of interest for me, they are contributing to the greater good.
I wanted to really understand the issues that those that are in the company face in order to properly come to a recommendation that would actually be viable. One of the most important aspects of being a consultant and a leader is to also be a listener. In the effort to generate value, I did a deep dive of secondary research into the markets of Argentina and Mexico to see if these would be viable options for AYUDA’s next markets. It was important for me to make sure that I give recommendations that were based on supported logic.
What’s Next?
This project was a perfect example of how I can apply my international business knowledge to organizations that are trying to do work that results in a positive impact on the world. Going forward, I will be able to show potential employers that I have the know-how and skill to be able to do research and recommend strategy backed by this research.
Joshua / “AYUDA” Consulting Case
My biggest takeaway from the BE-EDGE journey with Dr. Ivy was the experience of interacting with real corporate problems and finding the means to better answer my CEO’s dilemma. The emotion behind researching, interviewing, and feeling that I can add value made this experience so enriching.
What is next? I am planning to implement the plan that I suggested, and the company is willing to sponsor my travel and put in place what was written
Mauricio Rey / “ZenithOptimedia, The Agency ROI” Case
On the BE-EDGE project investment to my personal capital:
While earning my graduate degree at Northeastern, I applied and expanded on my 5+ years of professional experience and growth within the field of Marketing. A crucial pillar of my learning experience, and what makes me the perfect candidate for my role in advertising can be attributed to a consulting case that myself and a group of colleagues completed for the software product LastPass, a password management and enterprise single-sign on solution. I played a key role in tailoring an international market entry strategy for LastPass, and due to the emphasis that needed to be placed on localizing a historically domestic product in a new foreign country, I am confident that I have the skills to work in a role that allows me to apply this same tenacious and thoughtful approach to advertising campaigns.
Ultimately, this class exceeded my expectations for how I personally wanted to use what I learned to help my career. It helped me become more confident in what I eventually want to do with my career, which is to tailor informed marketing campaigns for different brands and companies domestic or international.
John / “LastPass” Consulting Case
The Consulting Case in my Capstone course ended up being relevant in ways I didn’t expect. Working through this case brought attention to a different way I want to look at my future. I have always felt that by not fully understanding what I want to do with my career, I wasn’t able to make strides until I figured it out. This project showed me there are far more aspects to success then a defined vision. I understand now that an emergent strategy can truly set me up for success through analyzing my core competencies like we did with the consulting case. In addition, our topic was very relevant to the industry I am going into. Working with a distribution company and analyzing supply chain efficiency in a company will be part of my career moving forward.
Jessi / “Brewery Distributing” Case
The BE-EDGE method helped me even after graduation!
In my current work, I have applied the same E-D-G-E steps when worked on solving a challenge of the shrinking market share of traditional bonds. This was not a typical consulting project, but the framework and business ideas I use were the same as what I learned in my final project. These frameworks, the importance of crystallizing my focus, understanding clients, and the ability of design thinking were the cornerstones that were useful for any industry and for any business. What’s more important was to use it flexibly and innovatively.
Junte / “Entering the Emerging Market of Convertible Bonds” Project
I have been using BE-EDGE to prepare for my interviews and I got my dream job! I use BE-EDGE to gain employers’ trust and enable them to picture themselves working with me in the future. Based on my personal experience and observation, people usually buy products that are emotionally related to them. It is the same rationale when hiring managers are making job offers. There are so many prospective job candidates who have the same degrees and the same years of experience as you do. This means that many people seem to be qualified for the job position.
Through my own experience, I have found Employers are looking for employees who can solve challenges and support company’s current success and future development, so understanding your core values and the industry that you wish to devote yourself to is very important. Following the advice in the Crafting Your Edge for Today's Job Market, I do heavy research on company’s organizational culture, evaluate main issues, find root causes, and devise action plans to address problems. I implement my plans, monitor the effectiveness and efficiency of the plans, and demonstrate the results to employers to solidify trusted relationships between us and achieve future goals. I have found that this strategy not only can be utilized when you are working, but also can be utilized when you are searching for a new job opportunity.
I was thinking about my capstone course at Northeastern University a couple of days ago and thought of you. I really enjoyed your class and I remember mentioning that I wanted to go to Columbia University in my final "personal strategy" assignment. Thank you for making us do this "professional core" exercise and developing a case for GM Développement: Inc. It was an important factor in helping me visualizing getting in Columbia and graduating with my master's in Real Estate Development from there. Thank you again, Dr. Julia!
Josephine / “GM Développement: Inc.: A Partnership of Love and Business” Case
